B&FT launches Discount-for-Discount (D4D) campaign

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B&FT launches Discount-for-Discount (D4D) campaign

… to appreciate clients and stakeholders

The Business and Financial Times (B&FT), Africa’s leading provider of business information, has launched a campaign dubbed ‘Discount-for Discount’ (D4D) to express the media giant’s appreciation to its growing clients and other stakeholders.

Evans Mallet, Business Development Manager (BDM) at the B&FT, explained that the COVID-19 pandemic is affecting all individuals and businesses across the globe; but despite the challenging times, the B&FT has been thriving through the sustained patronage of readers and clients.

“Our clients and readers continue to engage us, and we recognise their difficulties as well during these times. To appreciate their commitment to the B&FT, we wish to give back to our clients and readers with the B&FT Discount for Discount – Customer Appreciation Week.

B&FT launches Discount-for-Discount (D4D) campaign

“The campaign will see advertisers earn a 40 percent discount on two or more adverts brought in between Monday 12th October to Friday 16th October, 2020. We are constantly innovating to ensure that we are helping our customers and communities as effectively as possible. Through this campaign, our clients and readers will benefit from a large collection of discount offers in the B&FT – in print, digital and online,” Mr. Mallet said.

He added that there is no doubt that this crisis is going to bring about irreversible changes in ways the world thinks and works. “It therefore makes us proud to see how we have been able to continue bringing readers the best business information.

“We have made progress in digitalisation and the expansion of our digital platforms to over 10,000 customers. This has also allowed us to expand our product offering to include email advertising, social media and video in addition to the digital newspaper and an improved website experience.”

This project, Mr. Mallet noted, is expected to excite readers and confirm the trust clients have in the Business & Financial Times (B&FT) as the leading source of credible and relevant business information in Ghana and rest of the African continent.

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