Sunu Assurances launches new digital sales channel


Sunu Assurances has launched a new distribution channel called EZISURE – a mobile platform that voices the need to imbibe a culture of insuring property.

Speaking at the outdooring, Adeyemi Adetuwo-Managing Director, pointed out that Sunu Group’s vision is to be a leader in innovation for the insurance sector, by leaning on the Group’s financial strength, professionalism and values.

It is in line with this vision that Sunu kick-started a Digital Sales Channel Revolution three years ago with the introduction of a USSD Platform that was the first of its kind in Ghana’s insurance market.

The Managing Director described the Ezisure channel as “an all-round, user-friendly, end-to-end product that anyone, anywhere can access on their mobile phones without needing any assistance”.

He further stated that to make Ezisure accessible to everyone, it comes in three packages: “For the tech and text savvy, we have our WhatsApp platform where people can purchase any of our insurance packages by simply saying ‘hi’ on WhatsApp number 055-257-1980.

“People who do not own a smartphone and are not conversant with WhatsApp can also patronise our USSD platform by dialling *711*733# on their phones to access our insurance packages. Corporate entities can also access our web platform to buy any of our insurance packages.”

Importantly, too, there is no need to walk into any of our office to purchase any of our insurance packages, because you can do it in the comfort of your homes and offices.

The ‘You’re sorted’ digital campaign offers a client promise that no matter what the insurance needs may be, Sunu Assurances is in the best position to provide it. Offering various easy access channels – their web platform, WhatsApp and USSD – Sunu has positioned itself as a customer-focused brand, providing maximum engagement avenues for the benefit of their customers and to satisfy their clients’ needs promptly. Sunu Assurances aim is to deliver insurance to the doorsteps of Ghanaians from all walks of life at their convenience.

The Managing Director went further to express the uniqueness of these new channels and service offerings, while acknowledging the hard work his team has put into their development and successful execution.

Sunu Assurances Ghana Limited is a member of the Sunu Group, a foremost Pan-African Insurance Group with a very solid asset base of over US$900million and operations in 15 African countries spanning West and Central Africa.

Leave a Reply