The corporate and business world has experienced several significant events over the years. Ranging from financial crises to political events and health crises, such as the COVID-19 pandemic. In taking steps to resolve the health crisis, many have reimagined the new normal in a world that is now more inward-looking than before.
Consequently, contingency planning and incorporation of the uncertainty around future events has become a core consideration in decisions taken by companies. Productivity and efficiency have also been brought to the fore during this pandemic which presents opportunities for automation and smarter ways of working, which thrive in a virtual society.
It has become evident that the previously ‘established’ way of doing things was impacted and companies thriving in this situation were the ones that were willing and able to re-adapt and remodel to take advantage of their strengths and create new opportunities in this post-crisis world.
This involved a longer-term focus in relation to the decisions taken by businesses, increased use of the internet in online marketing and e-commerce activities.