The first-ever virtual trade meeting, organized by the United States Commercial Service, of the U.S. Embassy in Accra, created the opportunity for some 20 local investors to interact with leading brands and franchisors in the US.
The three-day virtual trade mission, which ended in the week, is expected to help deepen the U.S.- Ghana trade relationship
The U.S. franchisors represented a cross-section of popular U.S. brand concepts such as business services, industrial cleaning services, fitness centers for adults, and fitness and learning centers for children.
U.S. Ambassador to Ghana, Stephanie S. Sullivan, at the commencement of the programme expressed her pleasure in welcoming U.S. franchises. She observed that these brands “bring successful business strategies and some of the innovative product lines and services for which U.S. businesses are known around the globe.”
The U.S. Commercial Service, as part of the virtual trade mission, arranged more than 30 meetings with Ghanaian investors via videoconference.
The U.S. Embassy Commercial Attaché, Hannah Kamenetsky said it was a very successful virtual trade mission, with enthusiastic participation from 20 Ghanaian investors interested in bringing U.S. brands to Ghanaian consumers.
She said they hope to follow this up with an in-person trade mission to Ghana when travel permits.
In a statement issued by the US Embassy after the meeting, it said “Increasing trade and strengthening the business relationships between the United States and Ghana is a top priority for the U.S. Embassy in Ghana.”
It also explained that the U.S. Commercial Service helps to facilitate two-way trade and investment between the United States and Ghana and provides timely, relevant, customized solutions to assist in these efforts.