Appruve, a global tech company, is set to begin the publication of analytical reviews on onboarding financial service providers’ tech-based channels.
Many financial services claim to adopt an omnichannel approach – but more often than not, the reality is that whether the user is being on-boarded via the website, mobile app, USSD or in-person (agent /banking hall), these channels are designed with inbuilt flaws which need constant optimisation.
“At Appruve, our goal is to make it easy for your users to be onboarded with as little friction as possible while preventing bad actors from accessing your service/product,” says Paul Damalie, the CEO at Appruve.
With a focus on onboarding, Appruve – a global tech company providing tools to easily verify the identities of individuals and businesses across Africa – is on a quest to find why even though the ‘sign-up’ phase is essential, most users drop out during this stage.
To understand the process better, Appruve joined forces with YUX - a leading pan-African design firm, and Looka - a market research platform, to write a report on digital onboarding experiences of users via digital channels across Africa, with a focus on Accra.
Included in the report is how security perception and ease of usage influences users in giving out correct personal data; how user experience influences users to choose applications; and strategic insights into onboarding preferences.
Appruve is an alumni of the 2019 cohort of the Facebook Accelerator and Google ML Accelerator 2018.