Appruve reports on digital onboarding experiences across Africa

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Paul Damalie, CEO of Appruve

Appruve, a global tech company, is set to begin the publication of analytical reviews on onboarding financial service providers’ tech-based channels.

Many financial services claim to adopt an omnichannel approach – but more often than not, the reality is that whether the user is being on-boarded via the website, mobile app, USSD or in-person (agent /banking hall), these channels are designed with inbuilt flaws which need constant optimisation.

“​At Appruve, our goal is to make it easy for your users to be onboarded with as little friction as possible while preventing bad actors from accessing your service/product,” says Paul Damalie, the CEO at Appruve.

With a focus on onboarding, ​Appruve​ – a global tech company providing tools to easily verify the identities of individuals and businesses across Africa – is on a quest to find why even though the ‘sign-up’ phase is essential, most users drop out during this stage.

To understand the process better, Appruve joined forces with ​YUX ​- a leading pan-African design firm, and ​Looka ​- a market research platform, to write a report on digital onboarding experiences of users via digital channels across Africa, with a focus on Accra.

Included in the report is how security perception and ease of usage influences users in giving out correct personal data; how user experience influences users to choose applications; and strategic insights into onboarding preferences.

Appruve is an alumni of the ​2019 cohort of the Facebook Accelerator​ and ​Google ML Accelerator 2018.

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