In front of a thousand fans who heeded to the call from his social media pages, Charles Nii Armah, or better still Shatta Wale, has been unveiled as the brand ambassador of Storm Energy Drink, Kasapreko Company Limited’s, latest addition to their growing beverage line.
Held at the Achimota Mall, Accra, with radio presenter, Abeiku Santana eloquently moderating affairs, Shatta Wale couldn’t help but bestow praises on Kasapreko as the model local business that is going international and thus, needs to be promoted and patronised by Ghanaians.
Under the tag, ‘Work Hard, Play Hard’, Shatta Wale, honoured to partner a local giant, is of the view that Storm Energy Drink indeed spurs him on to work harder and after every hard work, man must equally play hard.
“I want Ghanaians to be proud of things produced in the country. I accepted storm energy drink because it was made in Ghana. I would like Ghanaians to patronise the drink and products from Kasapreko even when they are outside the country,” he added.
He assured that he will utilise all available means to make Storm Energy Drink, outdoored in April, 2016, the leading and most sought after in the country and possibly beyond.
Richard Adjei, the Managing Director of Kasapreko Company Limited, said the company chose Shatta Wale to be the brand ambassador because of his hardworking, versatile and energetic attributes.
He added that the company was excited about their partnership with Shatta Wale and were looking forward to the great things ahead of the relationship.
“Our Storm Energy drink brand ambassador we are unveiling today is hardworking, multi-purpose, and active. No other artiste churned out as many songs as Shatta did last year. His songs always top the charts and bring life to any gathering. Shatta Wale is also authentic, original and has stayed true to his roots with his genre of music,” he said.
Mr. Adjei added that, the drink was the first energy drink produced by the company and was made under the strictest quality.
Eunice Adjei Boateng, the Director of Sales and Marketing of Water and Carbonated Soft Drinks for Kasapreko Company Limited, said the company chose Shatta Wale as the brand ambassador because of his passion for his music and his status as the biggest artiste in the country.
She stated that the drink was unique in every form like all products from Kasapreko and that the drink stood for creativity, uniqueness and passion just like its ambassador.
She urged Ghanaians to patronise it because of its functionality of energizing whoever drank it as well as its refreshing taste compared to other brands on the market. She reiterated that the drink was not to be drunk by pregnant women and persons below the ages of eighteen.