The COVID-19 pandemic has abruptly altered consumers’ behaviors and attitudes, toppling brands’ marketing strategies and plans. Now, roughly two years into the pandemic in...
Amongst the long list of things that changed with the onslaught of this pandemic, is the way people approached the intentionality of life. For...
In the world of brand experience, the technology that helps us to advance our narratives is evolving at breakneck speed. We also like to believe...
Every business has organizational goals or key performance indicators. The most important of these goals is “profit maximization”. Most companies employ strategies such as...
‘A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over...
aggress to pay an additional US$5m for damages
The Spanish company that owned a truck that exploded and killed 13 people last month en...
Although some supply shortages were anticipated as the global economy reopened after the COVID-19 lockdowns, they have proved more pervasive, and less transitory, than...
I am a strong believer in the transformative power of education. In my view, education is at the heart of any real transformation in...
The appointment of the Managing Director of the Ghana Airports Company Limited, Yaw Kwakwa, has been terminated.
A letter from the Transport Ministry dated January...
Digital marketing experts and brand strategists have called on individuals and companies to focus on remaining consistent, authentic and building trust to remain relevant...