Africa’s creator economy is projected to reach nearly US$18 billion by 2030, but turning an audience into a viable business takes planning, financial discipline and reliable delivery.
Multiple award-winning Ghanaian musician Bisa Kdei is set to host the maiden edition of The Convention, a new annual event aimed at celebrating the country’s highlife music tradition and culture.
Nestlé has entered into a global marketing partnership with the National Basketball Association (NBA) covering 21 markets across four continents, as the company seeks to deepen consumer engagement and promote youth participation in basketball.
Nestlé Ghana Limited has launched the MILO Energy to Start Promotion, offering consumers a range of rewards, including an educational scholarship valued at GH¢300,000, a car, bicycles, refrigerators, smart watches, footballs and cash prizes.
Nescafé is putting consumer investment at the centre of its latest talent initiative, Real Vibe Promo, with GH¢45,000 in cash prizes awarded to the top three finalists in its singing contest.
Workplace accident compensation claims finalised in Ghana’s labour market amounted to GH¢34.25million for 2025, with a further GH¢28.56million paid on cases finalised as of June 2026.
Japan is positioning itself as a deeper commercial and technological partner for Ghana, moving beyond the traditional aid relationship.
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