Following my private preview of the forthcoming Ghanaian feature film Zjili: A Story of Sisterhood & The Burdens of Excess —a film produced by The Or Foundation that is premiering at the Toronto International Film Festival — I toured the foundation's operations in Accra.
Culture can do more than preserve identity. It can create demand, attract visitors, generate exports and drive spending across Ghana’s economy. The opportunity lies in turning cultural attention into transactions, local ownership and lasting prosperity.
Today’s global capital markets increasingly place a premium on strategic positioning, ecosystem leadership, technological capability and future market dominance. Investors are no longer evaluating only what a company has achieved. They are also assessing what it is capable of becoming.
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