Features

In Ghana’s property market, many buyers operate under the assumption that once payment has been made and possession has been taken, ownership automatically becomes secure. Unfortunately, this assumption has destroyed investments, displaced families, collapsed businesses and subjected innocent purchasers to years of painful litigation.

Every financial system runs on trust.

Introduction

In 2024, I was in Kumasi for a project. After a training session, I needed to get back to Accra to finish some business.

Imagine you ordered a meal from a delivery app last Tuesday. The food arrived slightly later than expected, but you were relaxed about it.

When organizations talk about Customer Experience, the conversation often centers around the customer—their expectations, journey, satisfaction and, ultimately, loyalty.