Vlisco Ghana has organized a two-day master class on digital marketing to help empower their retailers to expand their digital footprint and engage in e-commerce in response to growing online customers' demand.
The course model trained the retailers on basic knowledge in social media, the strategic planning process, best practices...
As with most developing countries, micro, small, and medium Enterprises (MSMEs) are the backbone of economies in West Africa. They account for the majority of businesses, are important contributors to job creation and have evolved to become key suppliers and service providers.
Despite their importance, access to capital is a...
Globally, it is estimated that approximately 1.3 billion people are working within the MSME subsector. However, huge number (between 414-466 million) of these MSMEs are not formalized. These are unsurprising statistics, especially when viewed in the context of emerging economies like Africa. This is because, in most part of...
Societe Generale Ghana has launched its new loan product for the country’s Micro, Small and Medium Enterprises (MSMEs) to boost and support their operations.
The product - tagged ‘Boafo Loan’ - is aimed at providing short to medium loan facilities to the tune of GH¢600,000 without collateral to turn their...
International trade chiefly involves the activities related to the worldwide exchange of goods and services to satisfy consumer needs. The said activities include acquiring, managing, and developing financial, physical and human resources.
International Retail has a broader scope. The Wiley Online Library breaks down International Retail as the following:
“International retail...
Sean Duggan, Lead Investment Promotion Expert under the EU-Funded Project, has indicated that a large proportion of businesses are not investment-ready, and as a result are finding it difficult to raise funding.
The situation, he indicated, is because “Investors are reluctant to invest in businesses that are not investment-ready and...
Five (5) practical strategies for small businesses to boost sales.
Mirror mirror on the wall, how do I increase sales this Valentine’s season? If given the opportunity, many small business entrepreneurs would love to ask their fairy godmothers and fathers this question. Allow me to be your fairy godfather...
While it is generally acknowledged that 70% of Ghana’s economy is the informal sector (GSS, 2017), it is also the sector in which SMEs are found.
SMEs in Ghana contribute about 70% to GDP and provide about 85% of manufacturing employment. However, in spite of its potential contribution to alleviating...
Small and medium scale enterprises (SMEs) have been urged to take advantage of the African Continental Free Trade Area (AfCFTA) by seizing external market opportunities.
This, according to panellists at the recent 12th Ghana Economic Forum organised by the B&FT, will help boost local production and reduce overdependence on imports,...