In our competitive business world, maximising customer value and increasing revenue are constant goals. Cross-selling emerges as a powerful strategy in this context.
Cross-selling is the art of promoting additional products or services to existing customers that complement or are related to their initial purchase. Think of it as suggesting...
Stanbic Bank Ghana has reiterated its commitment to supporting local SMEs in Ghana at the third edition of the Made-In-Ghana Bazaar in Accra - a flagship program of the Ministry of Foreign Affairs and Regional Integration held at the Accra International Conference Center.
Joining a panel to discuss the topic,...
The resurgent Venture Capital Trust Fund is not only providing financing that ensures the commercial growth and sustained viability of beneficiary SMEs; it is actually establishing a new financial industry that enables SMEs to access equity finance rather than inordinately expensive debt finance. TOMA IMIRHE examines the potential for...
By Juliet ETEFE
A total of 52 small and medium-sized enterprises (SMEs) operating across the country have been selected to benefit from the African SME Network for Exchange and Trade (AfNEXT) programme.
Launched by the German Development Cooperation in collaboration with the Association of Ghana Industries (AGI), AfNEXT aims to...
Buertey Francis BORYOR
The Kosmos Innovation Centre (KIC) in collaboration with the Mastercard Foundation has held its AgriTech Challenge Pro final pitch event for 2024, aiming to support young entrepreneurs launch and grow commercially viable, scalable solutions to key problems in Ghana’s agricultural sector.
The 2-day accelerator programme, held at the...
By Christabel DANSO ABEAM
Gertrude Oheme-Asienim, President-Women in International Shipping and Trading Association (WISTA) Ghana, has lamented that the unstable exchange rate in the country continues to undermine the operations and financial stability of small- and medium-sized enterprises (SMEs).
She pointed out that the diminishing of capital, low patronage, unsaleable goods...
GLICO Healthcare has launched its 20th anniversary, celebrating two decades of unwavering commitment to providing quality healthcare solutions for individuals, families and corporate entities.
Part of the launch was an announcement of the ‘Retirees Health Plan’, a comprehensive healthcare package designed to cater to the specific needs of retirees; ensuring...
...CEO sees move as pivotal
The Development Bank Ghana (DBG) is embarking on an ambitious digital finance initiative aimed at unlocking up to $100 million for small and medium enterprises (SMEs) across the country.
The new programme, dubbed the Ghana Integrated Financial Eco-system (GIFE), will leverage innovative technologies and partnerships to...
In marketing and e-commerce, conversion rate refers to the percentage of visitors who take a desired action, such as making a purchase, filling out a form, or subscribing. It is a crucial metric businesses use to measure the effectiveness of their marketing efforts and website optimisation strategies. A high...
… as gov’t, EBID join forces to empower businesses, drive economic growth
Finance minister Dr. Mohammed Amin Adam has signed a strategic Memorandum of Understanding (MOU) with the ECOWAS Bank for Investment and Development (EBID), in a move aimed at empowering small businesses and driving economic growth.
The agreement - signed...