The Visibility
Collins Dictionary defines visibility as ‘how much is seen or noticed by other people’. Visibility is very important in corporate-brand communication; it hinges on who sees your corporate brand and the level of the brand’s attributes retention and retrieval among your targeted consumer segment.
On the other hand, corporate brand...
Chief Executive Officer of the Ghana Interbank Payment and Settlement Systems (GhIPSS), Archie Hesse, has said the central bank will soon issue a directive that forces all banks and mobile money operators to restrict themselves to use of the GH QR Code and ignore any other.
He noted that...
The indifference, reluctance and sometimes hostility which hitherto characterised responses by a vast majority of potential clients to investment advice has gradually given way to more enthusiasm and receptiveness, Chief Marketing Officer (CMO) for the Databank Group, Gillian Hammah has said.
The resulting shift from predominantly investing in fixed-income instruments...
In line with its agenda of supporting the SME sector, FBNBank Ghana is organising a business forum for its clients which would help position SMEs to benefit from the African Continental Free Trade Area (AfCFTA).
The event which would be virtual forms part of the Bank’s 25th anniversary celebrations and...
Analysis done by the B&FT shows that within the last decade (2011-2020) unstable inflation rates have washed a chunk of, if not all, the minimum wage earned by average low-income earners in the country.
Data gathered from the Ministry of Employment and Labour Relations and Ghana Statistical Service (GSS) indicate...
Ghana’s premier investment bank Databank’s unmatched sterling track-record in deep capital market knowledge and its extensive experience over the last 30 years has made it the investment bank of choice in Ghana and the West African sub-region.
Every govt of the 4th Republic has worked with Databank
As a testament of...
A 195% increase from GH¢872.96m
Analysts blame COVID-19’s impact on businesses
Within a period of one year, liquidity support from the central bank to the banking industry increased by a whopping 193 percent, a situation analysts blame on the impact of the pandemic on businesses which led to increased...
First National Bank has added to its growing list of innovative products with the introduction of free monthly service offer for all new business accounts. With this offer, the monthly charges on account maintenance and cheque instruments on all new business cheque accounts will be waived for three months.
The...
… depreciates against pounds sterling
While the cedi continue to respond positively to measures introduced by the central bank to cushion it from sharp depreciation against the dollar, it seems those measures do not apply to its trading with the pound sterling, as the data shows it is losing its...
Ghanaian businesses have been urged to position themselves to take advantage of the opportunities presented by the African Continental Free Trade Area Agreement (AfCFTA).
Speakers at a virtual summit on AfCFTA organised by Prudential Bank Limited were of the conviction that the nation had a lot to gain if it...