Economist and Dean of the University of Cape Coast Business School, Prof. John Gatsi, has urged regulatory bodies - the central bank (BoG) as well as the Securities and Exchange Commission (SEC) - to as a matter of extreme urgency step-up measures for the regulation of blockchain-backed cryptocurrencies.
He argued...
The Managing Director of the Agricultural Development Bank (ADB), Dr. John Kofi Mensah has emerged as the most visible Chief Executive Officer (CEO) in the Ghanaian Banking Industry according to the Institute of Brands Narrative Analysis (IBNA) Media Analysis 2020 survey report.
According to the report in the year 2020,...
Absa Bank Ghana has partnered with Enterprise Funeral Services Ghana Limited, trading as Transitions -The Funeral People, to offer one-stop shop funeral related services to Absa customers at discounted prices.
Services include transportation of the deceased from the place of death, Mortuary services, Undertaking, Hearse Services, Burial & Graveside services....
As part of plans to mark Valentine’s Day Celebrations, Fidelity Bank Ghana Limited has demonstrated love by donating PPEs and boxes of Ghana-made chocolates to staff and students of the SOS Children’s Village in Tema. The SOS Children’s Village in Tema was established to provide support to abandoned and...
GCB Bank Limited is the most corporate media visible bank in Ghana, according to a 2020 survey on the banking sector.
An extract of a broader traditional and online Ghanaian banks visibility analysis conducted by the Institute of Brands Narrative Analysis (IBNA) put GCB ahead of the other 22 banks...
Even though emergence of the coronavirus pandemic impacted every productive sector of the country’s economy, data show revenue generated from domestic taxes (non-oil) from January to October 2019 performed better than same period the previous year when there was no pandemic.
The Statistical Bulletin report (October 2020) shows that domestic...
In continuation of its commitment to support communities keep safe and healthy as the fight against COVID-19 lingers on, Access Bank has donated over 1,600 branded and surgical nose masks to the Traders Advocacy Group Ghana (TAGG).
The donation to TAGG is part of its efforts in sensitising members to...
The use of GhQR is expected to experience significant growth as the number of institutions going live with it increases to 15. It comprises 11 financial institutions and four payment service providers.
GhQR was launched last year, adding to existing electronic payment channels as part of the larger cash-lite agenda....
The Chartered Institute of Bankers (CIB) Ghana has launched a comprehensive social care plan for its members that seek to offer financial support to members when the unexpected life events happen.
The launch of the product took place at the institute’s maiden annual general meeting which is in pursuant to...
The Visibility
Collins Dictionary defines visibility as ‘how much is seen or noticed by other people’. Visibility is very important in corporate-brand communication; it hinges on who sees your corporate brand and the level of the brand’s attributes retention and retrieval among your targeted consumer segment.
On the other hand, corporate brand...