Hollard Insurance has launched the first virtual insurance chatbot in Ghana, with the goal of making insurance more accessible to Ghanaians via popular messaging channels such as WhatsApp.
The innovative product, called Hollard ChatInsure, is currently hosted on WhatsApp by an Artificial Intelligence (AI) chatbot called ‘Araba Hollard’. Araba is the first virtual insurer in the country, offering end-to-end insurance services within the messaging application and without human intervention. Users simply save her number – 0242 426 412 – and message her on WhatsApp to access her services.
At launch, Araba offers renters and homeowners Home and Home Contents insurance. They can initiate, process, pay for and receive policy documents on WhatsAp, covering burglary, fire and allied perils to their possessions and physical building structure.
The initiative is being innovatively launched virtually – with a live show at the company’s head-office streamed from its Facebook and Instagram pages, and on Joy and Citi FM Facebook pages. The launch is anchored by ace TV and radio personality Naa Ashokor Mensah-Doku.
“We are living in an increasingly digital world, driven by the constraints of COVID-19. At Hollard, we constantly seek ways to make it easier for Ghanaians to access insurance; so this digital insurance product aligns perfectly. Ghanaians love using WhatsApp, so our product makes it easier for them to do what they love while creating and securing a better future for themselves – Insurance right in their palms, no paperwork!”
“Araba Hollard is a true ‘Hollardite’. She is sharp, helpful and professional, but embodies the vibrant and unconventional virtues of Hollard. She understands that your home and household possessions mean the world to you. You want to live free without worrying about the unexpected. She’s your personal virtual insurer and she’s got you covered,” is how Group Head of Marketing and Corporate Affairs, Cynthia Ofori-Dwumfuo, describes the virtual insurer.
