If there’s one entity that has helped to position Ghana as a vibrant tourism destination, with its journey reflecting the country’s creative industry’s resilience and ambition, it would be Charterhouse.
In the twenty five years since its inception, despite all odds, the company has built quite a strong brand that is associated with quality, and has played such a vital role in shaping Ghana’s entertainment landscape.
Well-known for organizing the Telecel Ghana Music Awards (TGMA – formerly VGMA), an awards event which recognizes and celebrates Ghanaian musicians, promoting the country’s music, people and culture. It attracts hoards of international visitors from all over the globe, thereby, boosting tourism.
In the 25 years since, not only has Charterhouse provided platforms for artists and industry stakeholders which contributed to the growth and development of the entertainment business as a whole, in 2024, Charterhouse announced its collaboration with UNESCO and the National Museum on the Ghana Music Hall of Fame, a museum project aimed at preserving Ghanaian music.
In the process, Charterhouse, working with a multitude of artisans and technical experts has impacted a number of back stage as well as onstage talent. From carpenters, painters, artists, set designers, cameramen, photographers, producers to artistes and performers, the company has helped many sharp their careers. Not to mention it being a living incubator for many a creative personal, most of whom have gone on to establish their own businesses. You will find Charterhouse alumni working in many creative organizations in Africa today.
Recently, the company launched the “Business Elevate Series” with the Gastro Feastival, a food industry festival aimed at highlighting the food industry’s role in Ghana’s socio-economic development and culture, and promoting food security, digital innovation, and other important initiatives.
This year’s event itself takes place Farmer’s Day weekend, December 5/6 at The Palms Convention Center inside La Palm Royal Beach Resort.
As we approach the end of the year, ‘The Dome’, a venue used for events, which contributes to Ghana’s reputation as a MICE (Meetings, Incentives, Conferences, and Exhibitions) hub, conceived and run by Charterhouse, will be in full swing, hosting entertainment and business events, creating employment for many artisans and boosting tourism too.
The impact of how much Charterhouse’s activities contribute to Ghana’s economy cannot be gainsaid. Besides driving tourism, and generating income through events taxes, it fosters significant job creation within the creative industries, and attracting investment opportunities. The Business Elevate Series aims to further stimulate economic growth and innovation across various sectors.
