…launches transformative upskilling modules to drive economic impact
In a pivotal moment for Ghana’s corporate development landscape, EXPOSURE, a leading integrated marketing communications and high-impact coaching consultancy, marked the 10th execution of its flagship initiative—the Sales Performance Summit—on June 25, 2025, at the ISSER Conference Centre, University of Ghana.
Held under the theme “The Sales Culture Imperative – Harnessing Salesforce Upskilling for Strategic Revenue Growth and Economic Impact,” the summit delivered a sharp call to action: evolve, upskill, and lead—or risk falling behind.
The event brought together prominent thought leaders including Dr. Akwasi Bosompem Boateng, PhD, and Mrs. Ivy Mawuko, a seasoned C-suite executive and international learning and development expert. Their contributions added depth to a dynamic conversation on the centrality of upskilling in sustaining revenue and competitiveness.
Delivering the keynote, Rev. John Thompson, CEO and Senior Partner at EXPOSURE, reaffirmed the company’s mission to drive capacity development through intentional, future-oriented strategies. He emphasized that the Sales Performance Summit, initiated in 2016, has evolved into a national platform for salesforce transformation. In today’s economy, he argued, sales capability is no longer optional—it’s central to an organization’s growth and resilience.
Rev. Thompson underscored the link between strategic coaching and revenue outcomes, calling on business leaders to adopt a performance culture built on modern, high-impact training frameworks. “Leadership must no longer tolerate stagnation,” he noted, “but cultivate progressive, skilled, and sales-savvy teams.”
Mrs. Ivy Mawuko echoed that sentiment, stressing the importance of continual upskilling. Drawing parallels with elite athletics, she explained that top-performing sales teams, like elite athletes, never settle—they train harder, stay sharp, and continually push their limits. She pointed out that consistent upskilling, rooted in a strong sales culture, is a proven growth catalyst.
Adding another layer, Dr. Boateng argued that in today’s fast-moving and competitive environment, a robust sales culture is no longer a luxury—it’s essential. He called for sustained investment in salesforce development to unlock new levels of performance and productivity.
Managing Partner Mrs. Lauretta Thompson also addressed the gathering, highlighting the importance of mindset shifts among sales professionals. She emphasized self-leadership, responsiveness, and adaptability as critical attributes for thriving in today’s evolving business landscape.
A highlight of the summit was the unveiling of a new suite of next-generation training modules, designed to deliver high impact across sectors. These included: The Thompson Value Executive Program on Strategy and Leadership, Closing Big Deals Faster, Ultimate Selling Power, The Rapid Strategic Selling Formula, Equalizer Sales, The Sales Edge, and the Rev-Selling Strategy—a precision-focused revenue acceleration blueprint. The modules were introduced as transformational toolkits for sales professionals across both established and emerging markets.
The event concluded with the symbolic cutting of a commemorative cake celebrating the summit’s 10th execution. Looking ahead, organizers announced that the next edition would be held in September 2025, promising a continent-wide rollout of these high-impact learning experiences. EXPOSURE’s consultants issued a call to action for brands to collaborate, engage, and position their sales teams for peak performance through strategic partnerships and ecosystem alignment.
Closing the occasion, the EXPOSURE leadership team reiterated their ambition to grow the Summit into a legacy platform, envisioning its centenary edition as a landmark for enterprise growth and national development. The afternoon ended with a curated networking cocktail and branded executive gifting, leaving attendees inspired and aligned for impact.
