By Buertey Francis BORYOR
Stratcomm Africa in partnership with Global Info Analytics has launch a new report- aimed at helping businesses understand how customers feel about their brands, on May 14, 2025.
The Customer Satisfaction and Brand Health Research Report, launched in Accra- is centered on the banking sector and encourages businesses to listen more closely to feedback from their clients.
Esther A.N. Cobbah, CEO of Stratcomm Africa, speaking at the event noted that brands need research to understand where they stand.
“You cannot guess what customers want- you need to find out from the data. Companies, including NGOs, sometimes make mistakes because they do not take time to understand the communities they serve,” she explained.
Echoing these sentiments, Mussa K. Dankwah, Executive Director of Global Info Analytics, noted that many businesses spend a lot on advertising but often forget to ask how their customers actually feel. According to him: “Perception is not always reality, but it shapes how people act. With the right data, businesses can change a negative image into something better.”
Sharon Anim, Marketing Communication Manager at Stratcomm Africa, reminded the audience how quickly people form opinions about brands. She stressed that in today’s competitive market, knowing what people think about your brand can make all the difference. She is therefore encouraging companies to pay attention to how they are seen by the public.
The report looks at different areas of customer experience, such as trust, loyalty, service quality, and satisfaction. The goal is to give companies clear insight into how they are doing and where they can improve.
The two leading organisations in communication and data research said this is just the beginning, and future reports will cover other sectors like telecom, healthcare, and education.
About Stratcomm Africa
Stratcomm Africa is total communications and reputation management agency that uses communication to enhance organisational performance. For almost 3 decades, the company has consistently demonstrated excellence in the delivery of total marketing communications consultancy.
About Global Info Analytics
Global Info Analytics is an independent research company founded in 2019. It use sophisticated methodology with modern technology backed by unrivalled experience to provide bespoke research, analysis and strategic counsel tailored to the individual needs of our clients.
