By Bernard Kelvin CLIVE
“Don’t trade your dignity for digital attention.” — Bernard Kelvin Clive
The phrase “in the name of content” is quickly becoming a pass for almost anything done online.
From pranks and parodies to deeply personal revelations, creators across digital platforms are pushing boundaries daily—sometimes for impact, often for attention, and unfortunately, sometimes at great cost.
The other day, while driving past a busy roadside, I saw a group of young people filming what looked like a skit.
They were dressed in all kinds of odd costumes, clearly trying to shoot something humorous or viral. On closer observation, I realized they were staging a prank.
It was loud, chaotic, and honestly, a bit dangerous considering the road and unsuspecting passersby.
Later, scrolling through social media, I noticed a pattern: similar videos flooding timelines. Most of them involved public stunts, prank scenarios, or comic sketches.
And while they were amusing at times, they also raised a deeper concern within me—what are we truly doing in the name of content?
Entertainment vs. Ethics
Entertainment has always been part of human culture. Storytelling, drama, and humor are tools we use to connect.
Today’s content creators have digitized that tradition. However, the speed and scope of digital media now mean that content spreads rapidly—and its impact, whether good or bad, multiplies in seconds.
There’s no doubt that people are monetizing content and building livelihoods around creativity. And that is commendable. But when we start sacrificing privacy, ethics, and safety just to entertain or gain followers, we cross a dangerous line.
It’s one thing to entertain; it’s another to endanger.
Whatever Happened to Privacy?
Growing up in the ’80s and ’90s, there were boundaries—lines people didn’t cross, especially in public.
Family matters stayed in the family. Embarrassments weren’t recorded. Failures weren’t broadcast. Even celebrations had their limits. Today, almost nothing is off-limits. Social media has blurred the lines between public and private, turning everyday lives into digital soap operas.
Just because the tools to share everything exist doesn’t mean we must share everything. Oversharing in the name of content—revealing family secrets, internal conflicts, relationship problems, or even children’s private moments—comes with long-term consequences. You may gain momentary applause, but you might also lose dignity, trust, or future opportunities.
Yes, the internet never forgets. And many are beginning to learn that the hard way.
Content Creation with Caution
Let’s be clear: content creation isn’t bad. In fact, it’s one of the most powerful ways to educate, inspire, and influence. But like any power, it must be used responsibly. Before hitting “record” or “post,” every content creator should ask:
– What is the purpose of this content?
– Who is this meant for?
– What values does it promote?
– Does it align with my brand or beliefs?
– Could it hurt anyone—now or later?
In a bid to go viral, many forget these foundational questions. Instead, we chase trends and mimic whatever seems to be gaining likes and views. But trends are temporary. Your values, your name, your brand—these are long-term.
Trendy Doesn’t Always Mean Right
TikTok, Instagram, and YouTube—these platforms thrive on trend cycles. But not every trend is worth following. Some are outright dangerous, others deeply inappropriate. As individuals, especially those with platforms, we must be discerning.
Educational content, thought-provoking ideas, storytelling, and value-driven videos might not always go viral. But they build credibility, trust, and legacy. Think of the next generation. If all they see are dance videos, pranks, and staged chaos, what will they aspire to become? What models are we showing them?
Balance is the word. We need content that entertains, yes—but also content that educates, uplifts, and challenges. Not just laughs, but lessons.
Mentorship Through Media
As someone involved in coaching and mentorship, I see the impact of content on decision-making. Young people now model their lives after what they see online—whether it’s how they dress, what they believe, or how they interact with others. If all they consume is vanity, gimmicks, or glorified nonsense, that’s the path they’ll likely follow.
We need content creators who are also mentors—who think not just about their immediate gain, but about the long-term effect on those watching them. We need creators who remind people of values, integrity, growth, and responsibility.
Not everything should be sacrificed for likes.
Brand Culture in the Digital Age
For brands—whether personal or corporate—content strategy should not just revolve around trends. It should be driven by purpose, direction, and value.
Ask yourself:
– What culture is your brand cultivating online?
– Is your digital presence a reflection of your true mission?
– Are you chasing virality, or building value?
Every post, every campaign, every piece of content should reflect your ethos. Don’t post just because everyone else is. Don’t create just because others are getting noticed. Focus on strategy, impact, and sustainability.
Content should be guided by your vision, not just your vanity.
Digital Legacy and Social Capital
Many people chase “social capital”—that mix of fame, influence, and money earned from being popular online. And yes, content can deliver all that. But make sure the capital you build doesn’t cost you your character.
There’s a place for monetization. There’s a place for popularity. But do it with perspective. What you share today can come back in ten years to hurt—or to help—you. The internet archives everything. Your digital legacy is being written post by post.
Before you publish that skit, prank, or confession, pause and think:
– Is this helpful?
– Is this harmful?
– Will I be proud of this in 5 years?
Your Life, Their Lives—They Matter
Content creation is no longer a solo act. Whether you like it or not, your content affects other people—especially if you’re including your children, your spouse, your team, or strangers in public.
We’ve seen too many cases where kids grow up and resent their parents for making their childhood moments public. Or where relationships break because too much was shared online. Or where businesses collapse after a viral misstep.
Let’s return to conscious, ethical content creation. Let your digital presence be marked by wisdom, creativity, and responsibility.
Amid the Noise, Be a Voice
We are in a noisy world—everyone’s talking, sharing, posting. But not everyone is saying something worth listening to. Be a voice, not just an echo. Stand out by standing for something.
Create content that:
– Inspires and informs
– Uplifts and educates
– Balances fun with meaning
– Protects, not exploits
– Builds legacy, not just likes
Let your presence online be something your children can be proud of, your clients can trust, and your audience can learn from.
Revisit Your Strategy
Now is a good time to review your content strategy. As a creator, brand, or business owner, revisit your policies. Audit your posts. Ask hard questions. And rework your plan with clarity and purpose.
Let your content not just attract views—but add value.
In the name of content, thread cautiously.
If you need any of my resources, I have tons of books on branding—available digitally. Just search for Bernard Kelvin Clive anywhere books are sold.
If you’d like to book me for speaking, coaching, or consulting, feel free to email me at [email protected]. I’d be happy to help you grow and refine your brand.
