By Elizabeth PUNSU
Technology is not only for the digitally literate or those with access to high-end devices such as laptops; it is about maximising the tools available – even basic mobile phones – to enhance businesses, Supply Chain Management expert and lecturer at Kwame Nkrumah University of Science and Technology (KNUST) Dr. Matilda Owusu-Bio has said.
One such innovative solution, she noted, is the use of voice messages to communicate with individuals who do not own smartphones.
Dr. Owusu-Bio shared this insight during a panel discussion at the Business and Financial Times (B&FT) flagship Women in Business Dialogue in Kumasi. She encouraged women entrepreneurs to leverage emerging technologies to grow their businesses.
“We must harness the power of technology to ensure its impact is not only felt in our daily lives but also the growth and success of our businesses,” Dr. Owusu-Bio stated.
She pointed out that while many women use their phones to stay updated on fashion trends, these same devices can be powerful tools for business promotion.
She advised women to take high-quality photos of their products or services, share them on social media and engage actively with their networks. By doing so consistently, she said, their businesses can attract the attention they deserve.
“Mobile phones are more than just communication devices – they are gateways to growth,” she added.
Dr. Owusu-Bio further emphasised the growing importance of mobile payments. “In today’s fast-paced world, most people prefer to pay for goods and services via mobile money, as carrying cash is becoming less common,” she observed. Women, in particular, often face frequent requests for financial assistance; however, keeping funds in a mobile wallet can help curb impulsive spending and encourage better financial management, she noted.
She also urged businesses to adopt electronic payment systems fully, cautioning that failure to do so could result in losing customers to more tech-savvy competitors.
“Those who fail to do so risk losing customers to competitors who embrace these technologies,” Dr. Owusu-Bio warned.
Harnessing social media for growth
With the rise of social commerce (s-commerce) – the use of social media platforms to drive sales – Dr. Owusu-Bio advised entrepreneurs to arrange their products attractively, take clear photos and post them online. With consistency and proper promotion, businesses can reach a wider audience and experience significant growth.
“In today’s digital age, not having an online presence is like operating in the dark. Many busy individuals prefer the convenience of online shopping, as they often lack the time to visit physical markets. Entrepreneurs who tap into this trend stand to benefit greatly,” she added.
