CEO of Ghana Tourism Development Co. Ltd., Prof. Kobby Mensah, recently participated in a panel discussion alongside other experienced tourism professionals, focusing on the theme ‘Optimising the Environment and Economic Value of Business Events through Technological Innovation’ at the just-ended 19th edition of ‘Meetings Africa’ – an essential business events trade show organised by South African Tourism.
A market access platform for African business events products that runs over 2 days, MA serves as a primary avenue for growing the business events industry across the continent, ultimately contributing to economic development.
This event highlighted the importance of technological innovation in enhancing the value of business events, paving the way for future.
