By Ernest Bako WUBONTO
The management of Priority Insurance Limited has praised the Business and Financial Times (B&FT) for consistently delivering quality content to the public on various industry-specific and onboarding expert columnist for thought-provoking leadership content.
The management commended the B&FT for its in-depth analysis and insightful features on the insurance industry, for instance, which she noted has helped the company in analysing the market and taking some strategic decisions.
During a courtesy call by the management of the B&FT to the insurance giant’s premises in Accra, General Manager – Finance and Administration, Wendy Klome, recounted her experience reading industry-specific contents and thought leadership articles almost on daily basis, urging the brand to keep up the good work as market leader.
Mrs. Klome also expressed satisfaction with the value for money services her outfit gets from the lead business newspaper in the country, adding her commitment to strengthen the partnership for enhanced mutual benefits.
“Our content publications in the B&FT always get the desired traction; so we are glad to be partners and hope to deepen the relationship this year by collaborating on more fronts that seem beneficial. The B&FT’s content has been invaluable to us, providing timely and relevant information that informs our business operations,” she said.
On his part, Business Development and Marketing Manager, Salifu Abubakar, emphasised the importance of the insurance industry receiving accurate and informative coverage, which the B&FT has consistently provided.
He also lauded the mutually beneficial effects of some flagship events of the B&FT such as the Ghana Economic Forum and the CEO’s Breakfast, among others.
“The networking opportunities that come with the B&FT’s events are excellent and I can attest to that. So, we will be looking forward to more collaborations to harness these opportunities for more impact,” he indicated.
One of the top five companies in the insurance industry over the past decade as a second-tier insurance services providers, Priority also opened its doors to the B&FT management for tailored insurance business opportunities.
“Priority Insurance is customer-centric and we are very responsive to clients’ needs, pay claims within 24 hours, and adhere to professionalism. We are committed to spreading the insurance net wide so that every Ghanaian will be able to access insurance,” Mr. Abubakar added.
Leading the B&FT management team, Chief Executive Officer Dr. Godwin Acquaye mentioned that the visit is an important one that provides an opportunity for the two organisations to discuss areas of mutual interest and explore ways to deepen their collaboration.
Dr. Acquaye, who had a smooth experience in purchasing motor insurance from Priority Insurance, commended the brand for its customer-centric approach and swift response to client needs.
“We wish to see this relationship grow stronger year-on-year. As you onboard our services and events, we will also ensure you get the best of publication to position the brand strongly on the minds of the people,” he said.
Human Resources Manager – B&FT, Rhoda Ayorkor Mensah, in her affable demeanuor commended the brand for their innovative approach to business and assured the company of maintaining a more engaging front going forward.
As a lady, she urged Priority Insurance to consider more initiatives targeted at women in and out of the organisation, promising her available to assist with facilitation of publicity to ensure women are well appreciated.
She also highlighted some key industry initiatives such as Women in Business, Outstanding Brands, Youth Economic Forum, Ghana Economic Forum (GEF) among other events of interest that the company needs to sign up to.
