By Deborah Asantewaah SARFO
M-KOPA, a company that finances mobile devices, has launched the X-series, its latest branded smartphone featuring life insurance and medical coverage among other exciting benefits for users.
This innovative initiative is a partnership between the company and Tuiaco, offering customers a device that is more than a phone to impact lives, improve well-being and also make life easier.
The X-Series manufactured by HMD has two different brands; X2 and X20 plus additional benefits including 12 gigabytes of free data and a one-time screen repair.
“Today we are here to take our commitment a notch higher by giving our customers more than a phone and what that means is that, we are bringing you an M-KOPA branded series device,” the General Manager of M-KOPA, Chioma Agogo, noted, adding that, “when our customers get the phone, they get a medical cover and life insurance”.
While the X2 is designed for customers who need the phone for basic communication, the X20 is purposely for customers who are high users of mobile devices. The X20 comes with a front and back 50-pixel camera, eight-core processors, 6 gig memory and 256 gig ROM.
M-KOPA provides mobile phone devices with daily instalments for customers to ensure that the everyday earner gets a smartphone, the primary gateway to digital and financial inclusion.
Speaking at the launch, she noted that the company’s model is designed to allow customers to own a smartphone and make daily payments over a four and six-month period. This is to ensure that their customers below the age of 35 and cannot afford to pay for a device upfront, also become financially and digitally inclusive.
She stressed the company’s consistency to remain innovative and continuously upgrade the phone to suit the needs of customers at all times.
Ms. Agogo commended the partners and staff of M-KOPA for their relentless efforts in realising the company’s ambitions.
To benefit from all these juicy offers that come with the X-series, Ms. Agogo noted that customers must ensure that they consistently make payment for the device.
The Chief Commercial Officer of Tuiaco, Rachel Levenson, indicated that a year ago, together with M-KOPA, they launched a pilot program embedding hospital cover into the company’s mobile device adding that results have been nothing short of remarkable.
She emphasisied that the smartphone today is more than just a communication tool but “a critical asset for financial mobility by integrating essential services such as insurance into the device”.
In Ghana, M-KOPA was launched in October 2021 and currently boasts of 350,000 customers.
