In the wake of the devastating Akosombo Dam spillage that has left thousands of families displaced and in urgent need of assistance, Chanrai Brands, a family-oriented business, has rallied its resources to offer essential support and relief to affected victims. Acknowledging the gravity of the situation, Chanrai Brands has demonstrated unwavering commitment to helping those in dire need during these challenging times.
The company visited some of the victims in the Aflao Traditional Area and Aveyime Torkor in the Mepe Tongu area who have been grappling with the aftermath of this calamity in a heartfelt gesture of solidarity and compassion. A substantial donation was also made to Citi FM to further bolster their consolidated efforts in reaching even more affected regions. Total donation included 1,200 pieces of the 900 grams Blue Band Multipurpose variant, 10,000 rolls of bread, bags of water, clothing, mosquito nets, personal care items, and some cash to assist with the recovery efforts.
Vishant Chanrai, Managing Director of Chanrai Brands, expressed the company’s commitment to the affected families, stating, “Chanrai Brands is not just a business; it is a family. We understand the importance of coming together to support displaced families in this dire time. Our hearts go out to the victims, and we stand with them in their time of need. The family always believes in supporting all its stakeholders including the communities where we operate. ”
Ama Mawusi Mawuenyefia, Head of Marketing, Category and Channel Development at Chanrai Brands, emphasized the commitment of Blue Band to children’s development, saying, “We are aware that around 20,000 school children have been impacted by this disaster. Blue Band has always been dedicated to the healthy development of growing kids, and this is why we felt compelled to support and provide for those affected. We believe it’s our duty to step in and help these children and their families get through this tough period. We encourage everyone to join us in extending their support to these victims.”
The need is great, and every contribution makes a significant difference. The company remains dedicated to its values of compassion, family, and community, and extends its deepest gratitude to all who have already contributed to this vital cause.
ABOUT CHANRAI BRANDS:
Chanrai Brands Ltd is a subsidiary of the Chanrai Group, a family-oriented business specializing in producing and distributing a range of high-quality consumer goods since 1890. With a commitment to excellence and a strong sense of social responsibility, Chanrai Brands actively engages in various community support initiatives. In April 2023, Chanrai Brands Ltd acquired the license to manufacture and distribute Blue Band Margarine in West & Central Africa.
ABOUT BLUE BAND: For a century, trusted in 495+ countries worldwide, Blue Band remains one of the most trusted and beloved brands for taste and nutrition for healthy and happy children. For 100 years, since 1923, Blue Band has set global quality standards while continuously innovating to redefine and support generations to flourish. By adapting from refrigerable to room-temperature formats, it has spread its goodness across global markets to become a trusted daily breakfast companion by mothers, parents, and kids worldwide.
