Coca-Cola, together with its bottling partner – Voltic Ghana Limited, has launched a new Voltic Premium Brand Campaign, dubbed ‘Own Your Richness’. The new 750ml premium bottle comes in a new sleek design with a distinct royal blue label which has the new golden Voltic logo boldly embossed on it.
The ‘Own Your Richness’ campaign seeks to highlight and celebrate the diverse rich Ghanaian culture through a series of customer and consumer engagements activities.
Speaking at the launch, Coca-Cola’s Franchise Director for the Equatorial Africa Region, Seshnee Naidoo, said: “We are very proud to be associated with Ghana and the country’s rich and diverse culture. The new brand identity for Voltic emphasises our commitment to refresh our consumers, while encouraging them to embrace their own unique richness”.
She added that as industry leaders, Coca-Cola and its bottling partner, Voltic (GH) Limited – a subsidiary of Coca-Cola Beverages Africa – want everyone to be proud of the standard and quality of bottled water coming out of Ghana and hope to achieve this through the new brand campaign.
She also reiterated Coca-Cola system’s sustainability commitment to continue supporting the marginalised communities with water replenishment programmes. For example, installing mechanised boreholes in regions where they are mostly required.
On her part, the Managing Director of Voltic (GH) Limited, Flora Jika, said Voltic is proudly produced in Ghana under the highest quality standards, and the company’s over 20 years of existence in the market goes to prove the brand’s consistency in upholding good standards.
“Through this campaign, we hope to position ourselves firmly across all market segments and niche while giving our cherished consumers that premium experience they deserve and also fulfilling CCBA’s commitment to refreshing Africa and making the continent a better place for all,” she added.
The Voltic Own Your Richness Premium Campaign will engage popular Ghanaian celebrities like Afua Rida, David Dontor, Akumaa Mama Zimbi, among others, to lead the campaign as influencers across diverse platforms.
The new Voltic Natural Mineral Water in premium bottles will be available in all retail outlets as well as Voltic and Coca-Cola distributors across the country starting in April. The new premium design celebrates Ghanaian culture and emphasises the commitment to quality and standards of Voltic water.
About Voltic
Voltic is the leading producer of natural mineral water in Ghana. As a popular brand, Voltic is the generic mineral bottled water name in West Africa. Voltic’s commitment to sustainability is demonstrated through its recyclable twist-bottle and various recycling initiatives. Voltic is NOSA, FSMS, and QMS-certified and recently passed the EMS audit. Voltic is also the only water company in Ghana with ISO certification. Voltic was awarded ‘Water Brand of the Year’ at the Ghana Beverage Awards in 2019 and 2020. A subsidiary of Coca-Cola Beverages Africa (CCBA), Voltic is committed to refreshing Ghana every day and making the country a better place for all.
