Global Media Alliance, organiser of the Ghana Beverage Awards (GBA), has officially announced an end to the voting phase for this year’s edition of the awards scheme.
The voting exercise took place from March 13 to April 12 this year, and provided the opportunity for beverage consumers and manufacturers to cast their votes in favour of their preferred beverage brand in the most coveted ‘Product of the Year’ category via the GBA website and a dedicated USSD. Beverage brands in the Product of the Year category included Tampico, Coca Cola, Vitamilk SoyMilk, Adonko 2 Fingers, Verna Natural Purified Water and Voltic Natural Mineral Water. In all, over 1 million votes were received; indicating a 15 percent increase from the previous year.
The voting phase over the years has witnessed fierce competition among compelling beverage brands since its introduction, exciting stakeholders and building up momentum ahead of the awards night. Beverage manufacturers have continually deployed creative strategies which include leveraging the influence of their brand ambassadors, resulting in a massive voter turnout in favour of their brands.
Chief Executive Officer of Global Media Alliance, Ernest Boateng, commended beverage manufacturers and consumers for their acceptance and unflinching support for the scheme, demonstrated by active participation in the voting phase.
“The Ghana Beverage Awards has for the past 7 years relied heavily on participation by the public and beverage companies in voting for their preferred beverage brands to emerge the ultimate winners – and we have never been disappointed. The general acceptance of this awards scheme by all is an important step for us as organisers, and we will continue contributing to national development by championing the cause of excellence in our beverage industry,” he said.
The 7th edition of the Ghana Beverage Awards is held under the theme ‘Inspiring Excellence in Ghana’s Beverage Industry’. Over the years, the scheme has championed the aim of increasing local beverage consumption while promoting the highest standards of practice within the beverage industry.
GBA is proudly supported by the Food and Beverage Association of Ghana (FABAG), Consumer Protection Agency (CPA), Food Research Institute (FRI) under CSIR, Perception Management International (PMI), Ministry of Trade and Industry, Ministry of Tourism, Arts & Culture and the Ghana Tourism Authority (GTA), and Silverbird Cinemas. It is partnered by Happy FM, Citi FM, YFM, Neesim FM Bolga, Neesim FM Tamale, nydjlive.com, Ghanaweb, eTV Ghana, Business and Financial Times and Daily Guide on the media front.
