Chief Executive Officer of EIB Network, Nathan Kwabena Anokye Adisi popularly known as Bola Ray, has launched his 25 years in the media and entertainment industry in Ghana. At a glitzy and glamorous launch ceremony which came off at Airport City, Accra, dignitaries from Ghana, Africa and across the world came together to celebrate Bola Ray.
“Today, as I celebrate this milestone, I want to look into the future because the future holds a lot of opportunities – both within Ghana and globally. The next 25 years is all about creating an IMPACT in local communities, at the national level, and on the global scale; hence, our theme ‘IMPACT@25’,” he said.
“As we roll out our planned anniversary activities, including Project Impact@25 with Bola Ray, we will be giving back to young people with workshops from different industries – media, music, fashion, finance, agriculture, entrepreneurship, etc. There will be other events throughout the year, such as a golf tournament and a charity ball,” he added.
He added that the 25 years would be marking excellence, authority and influence. It will also mark a major milestone of giving oneself for an industry that in turn gave him so much.
“I believe everyone has the potential to help those in need and create a lasting legacy. Using my brand and platforms, I will raise awareness regarding social issues and causes coupled with using my platform to encourage others to get involved in local initiatives, to pledge donations, and to motivate people to make a difference in their communities,” he noted.
He further mentioned that various platforms will be used to spread awareness and education, to deliver vital information and materials to those that need it most.
“By leveraging our brand, we will break down barriers and bring communities closer together. We can work with other organisations and initiatives to help support, inspire and motivate to make a difference. Through our efforts together, we can make a lasting impact,” Bola Ray added.
Deputy Registrar of University of Ghana, Legon, Dr. Saddick Abubakar, praised Mr. Adisi, saying: “The true meaning of life is not determined by materials gained, but the impact made. Your impact cuts across everything. It is our prayer that the rest of your impact will continue to live on forever, and we are behind you”.
About Impact@25
Impact@25 is a year-long project with the sole aim of giving back to communities in Ghana. The celebration started with the official media launch. Some of the activities lined up are student workshops, celebrity golf tournament, charity walk, and a grand Charity Ball.
