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Prompting is the new brief
Features

Prompting is the new brief

There was a time when the quality of an advertising campaign could largely be traced to the quality of its creative brief. A client presented a business challenge; an agency interrogated it; strategists searched for consumer insight; creatives developed the big idea; and production teams brought it to life.

Respect is not a privilege: The cost of looking down on others
Features

Respect is not a privilege: The cost of looking down on others

There is a disturbing attitude that appears to be gaining ground in our society: the tendency of some people to treat others with disrespect simply because they believe they are more important, more educated, wealthier, better connected or occupy a higher position in society.

Spotlight
Spotlight

US$137m Shiprite project to boost maritime trade

Project Shiprite, a US$137 million ship repair and maintenance facility at the Port of Takoradi, has reached financial close, with construction expected to be completed within 18 months to boost maritime trade.

US$137m Shiprite project to boost maritime trade
Business & Markets
Industrial ambitions hinge on reliable, affordable power - VRA
Energy

Industrial ambitions hinge on reliable, affordable power - VRA

The country's ambition to become a competitive industrial and investment hub will increasingly depend on its ability to deliver reliable, affordable and sustainable electricity, as emerging industries such as artificial intelligence (AI), data centres, electric mobility and advanced manufacturing create new demands on its power infrastructure, the Volta River Authority (VRA) has said.

#2027Budget: Gov’t dangles duty, VAT relief before industry
News

#2027Budget: Gov’t dangles duty, VAT relief before industry

The Minister of Finance, Dr. Cassiel Ato Forson, has disclosed that government will defer import duties, levies and VAT on qualifying machinery and inputs for one year, and exempt solar panels and batteries from import duty and VAT, as it moves to incentivise businesses under 24-hour economy policy.

D. A. Twum Jnr. Fellowship graduates pioneer cohort
News

D. A. Twum Jnr. Fellowship graduates pioneer cohort

The D. A. Twum Jnr. Fellowship, powered by The Ninani Group, has successfully graduated its pioneer cohort following a three-month immersive learning and industry development programme designed to prepare young talents for careers in Ghana’s marketing communications industry.

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Best Assurance donates 28,500 exercise books worth GH¢100,000 to GETFund

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Planet One announces hydrocarbon discovery in Deepwater Cape Three Points Block

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 Gov't targets commercial-scale textile and garment industry by 2030 with US$1bn Investment

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Western Railway Line extension to Nyinahin to begin in 2027 – Ato Forson

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Prompting is the new brief

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60,000 teachers complete promotion exams

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e-Crime Bureau partners Smart Africa to expand cybersecurity footprint across continent