CalBank Plc was celebrated as the most admired indigenous bank and the 8th most admired Ghanaian brand by Brand Africa 100 at the 16th Advertisers Association of Ghana (AAG) Gong Gong Awards held in Accra over the weekend.
The 2022 survey was conducted between March and April 2022, and yielded over 80,000 brand mentions and over 3,500 unique brands across the continent.
The survey is conducted by the world’s leading mobile-based research firm, Geopoll, with insights provided by the world’s largest information research firm, Kantar, working in close collaboration with Africa’s premier branding, strategic communications and intellectual property advisory firm, Brand Leadership.
Speaking at the ceremony, Thebe Ikalafeng, Founder and Chairman of Brand Africa noted: “Ghana has some excellent brands that will do well beyond its borders. As the base of AfCFTA which seeks to drive intra-Africa trade, it puts Ghana in a good position to lead the continent and showcase the potential of multi-national African brands that can transform the continent”.
In reflecting on the rankings, Francis Dadzie, Executive Director of the Advertising Association of Ghana said: “It is amazing to see a proudly Ghanaian brand in the Top 100 – and shows the potential that Ghanaian brands have to be recognised and have appeal beyond our borders.
“With an increased number of countries and greater sample size this year, more than ever and especially so during the pandemic, mobile proved to be the most effective tool for us to reach and access respondents across the continent,” said Bernard Okasi, Director of Research-GeoPoll, which has been the lead data collection partner since 2015.
Karin Du Chenne, Chief Growth Officer Africa Middle East for Kantar, which has been the insight lead for Brand Africa since inception in 2010 says: “Despite the volumes of brands analysed as a result of increased sample size in terms of respondents and countries, the survey continues to yield a very consistent picture of brands and trends that are transforming the continent”.
In appreciating all stakeholders for the recognition done the bank, MD of CalBank Philip Owiredu said; “We are excited to have been acknowledged on such a platform. This feat certainly is a celebration for all, as it couldn’t have been possible without your input and contribution as we worked endlessly to ensure the brand is positioned in the minds of Ghanaians. We trust we can continue to count on you in 2023 as we intensify our brand building and management”.
Brand Africa was established in 2010 as a brand-led non-profit intergenerational movement to inspire a brand-led African renaissance. Its goal is to drive a brand-led transformation of the continent’s brand, image and wealth. The Brand Africa 100 | Africa’s Best Brands, has been the flagship initiative of Brand Africa since 2011.
Now in its 12th year, the Brand Africa 100: Africa’s Best Brands rankings are the most authoritative survey and analysis of brands and underlying businesses in Africa, covering 30 countries that represent all the continent’s five economic regions.
