UBA Ghana has successfully organised the 2022 edition of its SME Capacity Building Programme for customers, aimed at equipping and enabling SMEs in the country with the requisite knowledge to grow into global brands and overcome business challenges.
The theme for this year, ‘Maximising SME Business growth opportunities in Ghana, was aimed at exploring areas of collaboration and measures SMEs can put in place to sustain their businesses.
Speaking at the workshop, Chris Ofikulu – Managing Director & CEO of UBA Ghana said: “The capacity building is in line with the bank’s focus on helping SMEs increase their knowledge and run more efficient businesses to expand into new markets”.
He added, “UBA wants to see SMEs grow; one of our promises to our SME customers, among other things, is capacity building and advisory services. It is for this reason that we use various initiatives to engage them in ways we can support their businesses to grow.
“The importance of SMEs in every economy cannot be over-emphasised, and Ghana is no exception. You contribute immensely to real sector growth of the economy and employment of citizenry. UBA remains focused on delivering unique services to give your business great support.”
The workshop’s main speaker, Owusu Achiaw Kwaakye – Chief Executive Officer-Naton Olives Consult, did a great job taking participants through the topic ‘Scaling up your business growth through access to the new market’.
The areas covered in his presentation were: What it means to scale a business; Identifying and assessing market opportunities; Leveraging social media to grow your business; and Smart credit hacks.
Dr. Joseph Obeng, President-Ghana Union of Trade Associations, was also at the event and urged SMEs to capitalise on business growth by effectively collaborating to increase resources, ideas and knowledge.
Managing Director-Unilever Ghana, George Owusu Ansah, represented the Association of Ghana Industries president and addressed participants on the impact of current economic issues on SMEs and the way forward for business sustainability.
Participants were grateful to UBA, and lauded the bank for showing interest in their growth and sustainability by championing their cause with the workshop.
