Renowned MG Auto Trading Company has been adjudged Promising Auto Company of the Year and Marketing Campaign of Year Awards at the just-ended 2022 JP Ghana Auto Awards held at the Kempinski Gold Coast Hotel in Accra.
The prestigious awards are in recognition of the company’s dedication and commitment in building the automobile industry as well as being a highly respected company advocating for best business practices in the transport industry.
The Ghana Auto Awards organized by Xodus Communications Limited is a platform for the Automotive industry to generate sales and celebrate the advances made in the key areas of assembling, technology, innovation, Corporate Social Responsibility, and HSEQ.
The award scheme which started with the first-ever Test Drive Festival at the Achimota Mall in Accra provides a perfect opportunity for nominees to raise their profile within the context of this important industry, gain more recognition and further heighten visibility with the professional audience.
MG Auto Trading Ghana Limited is the exclusive dealer for MG Motor, the British-born automotive brand, 94 years young; it has been revived globally by the world’s 7th largest car manufacturer, SAIC Motor. With a rich heritage filled with iconic models, awards, and achievements dating back to 1924, MG is best known for its two-seat open-top sports cars, as well as its saloons and coupes. MG Auto Trading Ghana deals in the Sales & Service of all MG vehicles including MG 5, MGZS, MGRX5, and MGRX8 & MGT60.
MG free service campaign- 20,000km was launched, in 2020 and challenged the automobile industry with its “entry to market” strategy. Customers were treated with free service of up to 20,000km on each MG purchased for a period of 2 year.
Also followed this year was our marketing campaign focusing on the value of our vehicles in Ghana Cedis, in Print, Radio, and TV + social media. That singular marketing approach transformed the industry to add a price tag to their communications.
Currently, MG is running its 2nd anniversary sales promotion, for every purchase made on MG ZS, MG RX5 you walk home with GH¢4,000 worth of Fuel Voucher, and with MG RX8 you walk home with GH¢7,000 worth of fuel voucher. This is valid till November 30, 2022.
