Voltic (GH) Limited, a subsidiary of Coca-Cola Beverages Africa (CCBA), has launched Hollandia Choco Malt Drink in 200ml and 300ml packs onto the market to offer nutritious dairy needs.
Hollandia Choco Malt Drink is a satisfying and functional three-in-one beverage that provides all the goodness of milk, rich chocolate and energy-giving malt in a ready-to-drink format for consumers.
It eliminates the inconvenience of preparing chocolate-based beverages and comes in handy pack sizes which contain an adequate quantity for individual consumption, as well as fitting into the lifestyle of both youths and adults.
“People everywhere want new beverages and experiences throughout their day, and as the largest franchised bottler of The Coca-Cola Company in Africa, CCBA is innovating to give people more of what they want while actively encouraging informed choices and balanced lifestyles,” said Voltic Managing Director, Flora Jika.
The MD further stated that in some cases, that means adding vitamins and minerals or rethinking our recipes to reduce sugar while keeping the great tastes people love. In others, it means finding more sophisticated and exciting flavours.
Again, she said: “Across the markets we serve, CCBA is also focused on different beverages like tea, coffee, value-added dairy, juices, traditional drinks, sparkling water, and hard seltzers, to name just a few.
“Hollandia Choco Malt Drink adds to our growing range of beverages for every taste,” said Jika.
This, she said, is because of the support from the communities and the government that the brand has been able to create local sourcing opportunities through production in Ghana.
The company has also been able to create inclusive growth opportunities for all – a cause that CCBA is committed to.
Deputy Minister of Trade and Industry, Michael Okyere Baafi, said Voltic (GH) Ltd. had contributed to the development of the country over the years, and changed the beverage sector with continuous innovations.
“Ghana’s policy of innovation has come to stay and that is why the Ministry of Trade and Industry is proud to endorse the Hollandia Choco Malt Drink. We assure Voltic that the ministry is committed to helping the business reach its highest level of success,” said the deputy minister
The launch event at the company’s Akwadum plant was attended by Sub-Chief of Nsawam Adoagyiri, Abakomahene Odiatuo Katakyie Afrifa; Assembly Member of Mmofra Nfadwene, Alfred Aquaye; CEO of the Association of Ghana Industries (AGI), Seth Twum-Akwaboah; and Assistant Chief Director of Nsawam Adoagyiri Municipal Assembly, Godwin Fiamo Wedu.
