Award-winning integrated marketing communications consultancy and corporate sales performance training powerhouse, Exposure Business Event, has held its maiden edition of the ‘Fusion Summit – Schools and Businesses of the Future’ in Accra.
The strategic event was initiated to help businesses and private schools address some of the identified challenges and gaps of brand absence, revenue loss, low adoption of new marketing approaches, loss of customers, business collapse, among others.
The concept of fusion is a strategic session – a blend of branding, sales & marketing, and management principles driven on solid and effective leadership best practices.
Lead Consultant and Principal Trainer at Exposure, John Thompson, in his keynote address presentation, affirmed that the new normal holds manifold opportunities for schools and businesses through the adoption of available sales and marketing tools.
According to him, the sad reality is that many of the players in the education and business space are not adequately prepared to seize and harness the potential through the deliberate fusion of these available integrated marketing communication tools as catalysts.
He also veremphas that there is tremendous power in branding that cannot be veremphasized; sales and marketing as an art and science are effective catalysts and strategic tools that will unlock and transform the visions of educational institutions and businesses in the new normal all the way into the future.
He further stressed that with the ongoing dynamic and rapid change of emerging media and other communication technologies, the fusion of these catalysts is very critical, urgent and essential since it will impact and transform revenue potential, customer base, profitability, and ensure survival for schools and businesses.
Managing Partner – Sales & Administration at Exposure, Mrs. Lauretta Thompson, and Lead analyst & Software Engineer at MMC Consult, Gabriel Sowah-Mensah, who were enablers and facilitators at the summit, were in alignment of providing reinforcements by weaving their presentations toward a singular objective of value creation.
Some of the themes discussed during the session included ‘The Customer and the Art of Service’, ‘Generating Demand (Sales)’, ‘Branding and Marketing Insights’, as well as ‘Effective Management Best Practices’ and ‘Disciplined Leadership Principles’.
Also in attendance at the event was the President of the Ghana National Association of Private Schools (GNAPS), as well as some school proprietors, administrators, teachers, entrepreneurs and others corporate entities.
This is one of the many valuable business events held by the firm, and with the successful execution of this maiden session for the educational sector, the firm and its consulting brands intend to replicate the fusion concept through other strategic projects and programmes to other parts of the country.
They also called for strategic collaborations by donor partners and other stakeholders to support the initiative. The maiden strategic and influential initiative was supported by Nataraj, Blue Skies, Brand-X, Wordsmith, SMEC, Voltic, Hungry Boss, Jemy’s Mix, and Geomens Studios.
