Brussels Airlines, a unit of Lufthansa, has introduced a new promo dubbed “Super Fares” in its bid to increase passengers for the Ghana Europe route.
The Super Fares which is an Europe promo is ongoing from now until 17 February 2018.
Brussels has seen air fares cut down by between 10 to 15 percent to destinations like Paris, London, Brussels, Milan, Frankfurt among others during this promo.
The Belgian carrier, which Lufthansa took full control of in December 2016, has already reduced costs by 15 per cent in the past three years through savings on staff and more efficient baggage and catering operations.
Currently under the promo which is also known as the “Fly to even more European destinations in 2018” has seen return tickets from Accra to Brussels begins from $808, Milan is from $630, Landon begins from $699, Paris start from $604 and Frankfurt is also from $658.
Chief Executive Officer Bernard Gustin in an earlier interview with newsmen said that though premium had to be kept to a minimum, we need to bring our costs down by at least 10-15 per cent. 2017 already they have fallen by 5 per cent.
According to the airline, its plans to cut its costs in the promo is in order to remain competitive with low-cost rivals.
in 2017 Brussels Airlines welcomed 9.1 million passengers on board its flights, an increase of 17.2% compared to the previous year.
The passenger load factor grew to a record average of 78.5% throughout the year which saw Brussels Airlines close 2017 with a total of 9,077,178 passengers, a record in the company’s 15-year history.
The 1.3 million additional passengers were welcomed throughout the entire network.
All sectors showed significant growth, with the highest increase recorded on the European network (+16.7%), followed by the Middle East (+14.3%), North America (+14.0%) and Africa (+13.2%), where the airline passed the 1 million passenger mark for the first time.
With Mumbai, Brussels Airlines opened its first Asian destination in 2017, the new route attracted 80,450 passengers since the first flight on 30 March of the same year.