Stanbic launches ‘Safe and On Top’ campaign

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Alhassan Andani

As part of its efforts to drive the digitization agenda, improve financial inclusion and customer relations, Stanbic Ghana has launched its ‘Safe and On Top’ digital campaign to further enhance customers’ experience by simplifying its processes.

Citing the bank’s prior commitment to the implementation of a digital transforming program as evidenced by its robust investment in Information Technology (IT) solutions, the Chief Executive Officer (CEO), Alhassan Andani, stated that, “At Stanbic Bank, we saw the future rushing at us and we ourselves had to embrace the future… All of the investments to get into the future were pre-COVID. For us, our future started yesterday and we are ready to provide full, comprehensive financial services using our digital channels.”

He further indicated that his vision is for branches to be termed Financial Advisory Centers, where interactions can be had to provide value-added services for whatever opportunities the future holds.

Buttressing the sentiments expressed by the CEO, Head of Customer Channels, Eugene Ocansey, entreated customers to make use any of the bank’s 120 Automated Teller Machine (ATMs) nationwide to withdraw cash up to GH₵10,000 and make deposits into any Stanbic account and transfer money between accounts.

Also available is a cardless option where customers make use of a token to withdraw money and also deposit money without using a card as well as accessing and servicing credit facilities.

A vital part of the reaching out to customers where they are, is the introduction of what is referred to as the 41st branch – the first non-brick and mortar branch of the bank – the Stanbic Virtual Branch. This is an online service that accessible 24/7 by phone, email or the internet for most transactions

In light of many recent high profile internet security breaches, including a rise in incidents of Business Email Compromise (BEC) scams, the bank has assured its customers of the best in cutting- edge digital protection.

It however reiterated the need to observe proper virtual transaction etiquette such as keeping passwords private, minimising the use of public Wi-Fi connections, signing up for alerts where applicable and exercising due diligence especially at ATM terminals.

Also touted is the impending launch of the bank’s Electronic Virtual Assistant (EVA).

The campaign, in the face of the prevailing COVID-19 pandemic, is encouraging customers of the bank to use its digital products and services while remaining safe and in charge of their affairs.

However, where contactless transactions are unavoidable, the bank’s management has urged its customers to remain safe by washing their hands regularly with soap and water or make use of alcohol-based sanitizers and to ensure they wear masks to protect themselves and those around. Wearing face masks remains a mandatory requirement to access public places including the bank premises.

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