Guinness Ghana Brewery, officially launched ‘We Move’, a Malta Guinness’ latest campaign with an event that pulsed with purpose, bringing together young changemakers, creatives, and brand loyalists in a space where optimism was more than a feeling -it was the atmosphere.
At the heart of Guinness Ghana Brewery in Accra, something powerful stirred — not just music, not just movement, but a mindset.
From the opening beats to the last cheer, the experience was alive with energy. Giovanni Caleb held the crowd with his signature charisma, while the DWP Academy dancers transformed the campaign’s rallying cry into motion — their performance not just a display of talent, but a metaphor for perseverance. Every step, every beat echoed the message: ‘we keep going’.
More than a brand campaign, We Move is Malta Guinness’ tribute to those who rise daily with grit and grace. It celebrates the unsung efforts — the small wins, the early starts, the late nights — and places a spotlight on the relentless drive of Ghana’s youth.
“We wanted to honour a spirit we see every day — in our streets, in our stories, in our people,” shared a Malta Guinness brand representative. “We Move is about recognising that resilience and reflecting it back with pride.”
The campaign also signals a meaningful evolution for Malta Guinness, from beloved beverage to cultural connector. It doesn’t just quench thirst; it fuels momentum.
As the evening drew to a close, one truth rang clear: whether you’re chasing dreams, starting again, or just pushing through — with Malta Guinness, We Move.
