Financial science in action: How Evidence-Based Finance Is transforming Ghana’s business strategy and public sector sustainability

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By Surv. Prof. Forster SARPONG

Beyond Intuition, Towards Intelligence

In today’s volatile financial climate, dominated by debt distress, revenue shortfalls, and fiscal austerity, the need for intelligent, evidence-based financial management has never been more critical. Ghana, like many developing economies, is confronted with competing demands on limited resources rising inflation, depreciating currency, ballooning public debt, and business inefficiencies.

Financial science, defined as the application of rigorous data analysis, statistical forecasting, behavioral economics, and corporate finance theories is emerging as a powerful tool for redefining financial strategy, enhancing profitability, and ensuring long-term sustainability across Ghana’s business and public sectors.

Financial Science and Business Strategy

In the private sector, Ghanaian firms are increasingly relying on predictive analytics, risk modeling, and scenario planning to align their strategic goals with financial realities.

According to PwC Ghana’s 2023 CEO Survey, over 61% of Ghanaian CEOs reported integrating financial forecasting and advanced data analytics into their strategic planning processes up from 37% in 2020.

Take, for example, the case of Databank Group, a leading Ghanaian investment firm. Databank applies portfolio optimization models and capital market simulations to provide tailored investment strategies.

Its flagship mutual fund, Epack Investment Fund, has outperformed market averages for nearly a decade, with an average annual return of 17% between 2013 and 2022. The key to this success lies not just in market intuition but in robust quantitative modeling, investor behavior analysis, and macroeconomic scenario forecasting.

Likewise, Kasapreko Company Limited, one of Ghana’s top beverage manufacturers, uses cost-volume-profit analysis and financial benchmarking to minimize production costs and optimize distribution channels, contributing to consistent profitability even during periods of cedi depreciation and COVID-19-related supply chain disruptions.

Impact on Profitability

Ghanaian businesses that deploy financial science as a core capability witness measurable improvements in performance. A 2022 study by the Institute of Chartered Accountants, Ghana (ICAG) revealed that firms that invested in financial modeling, internal audits, and analytics tools posted 22% higher profit margins on average than those relying solely on traditional accounting.

Moreover, Enterprise Group Ghana, which spans insurance, pensions, and investment services, attributes part of its recent financial performance to robust actuarial analysis and predictive underwriting algorithms. In 2023, the group reported a 21% year-on-year profit growth, driven by better pricing models and investment allocation strategies.

Beyond profitability, financial science aids in debt restructuring, capital budgeting, and cost containment key for sectors like real estate, mining, and fintech, where thin margins and external volatility pose ongoing challenges.

Public Sector Financial Management

The impact of financial science is also evident in Ghana’s public sector. In recent years, the government has adopted frameworks such as the Integrated Financial Management Information System (GIFMIS) and Public Investment Management (PIM) tools to streamline budget execution, reduce leakages, and monitor financial performance in real time.

The Ministry of Finance’s 2024 Mid-Year Review noted that the introduction of revenue forecasting models and digital tax administration systems contributed to an 11.3% increase in non-oil tax revenue in the first half of 2024—GH₵38.7 billion, up from GH₵34.8 billion in the same period in 2023.

Furthermore, Ghana’s adoption of Program-Based Budgeting (PBB) and IPSAS (International Public Sector Accounting Standards) aims to improve transparency, comparability, and fiscal discipline. The Ghana Audit Service, in its 2023 Performance Audit Report, noted a 14% reduction in unaccounted expenditures in ministries that applied rigorous budgeting and expenditure tracking methods.

Sustainability

Financial science does not merely serve immediate profitability; it underpins long-term resilience. This is particularly vital for Ghana, where the economic trajectory hinges on sustainable debt management, private-sector investment, and climate-resilient financing.

The Bank of Ghana, for instance, uses stress testing and financial stability models to anticipate systemic risks and manage inflation expectations. In 2023, amid inflation rates peaking at 54.1%, monetary policy simulations helped guide the policy rate increase to 30%, a move credited with stabilizing inflation to 25.0% by Q2 2024.

Similarly, businesses like MTN Ghana and CalBank have embedded ESG (Environmental, Social, Governance) metrics into their financial planning. MTN’s sustainable finance strategy includes green bond planning and carbon exposure analytics, enhancing their credibility with investors and regulators alike.

Challenges and Opportunities Ahead

While the relevance of financial science is clear, several challenges remain. A 2023 survey by the Ghana Employers’ Association revealed that only 28% of SMEs had access to skilled financial analysts or modeling software. Capacity building, digital literacy, and affordable fintech solutions remain critical for scaling up.

There is also a need for improved collaboration between academia and industry. Ghanaian universities must revise finance curricula to equip graduates with not just accounting skills but data analytics, AI applications in finance, and behavioral modeling.

Conclusion

In an era defined by economic complexity, financial science is no longer optional, it is foundational. Whether in shaping pricing strategies for private firms or refining fiscal policies for the government, the tools of modern finance offer Ghana a path to strategic clarity, profitability, and sustainability.

As Ghana embarks on its IMF-supported Post-COVID-19 Programme for Economic Growth (PC-PEG) and works toward reducing the debt-to-GDP ratio (currently 71.4% as of 2024), the role of financial science will be indispensable. The future of finance in Ghana belongs not to those who speculate but to those who simulate, forecast, and optimize.