Harnessing technology: How FirstBank is revolutionizing customer experience

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Ikenna Njubigbo, Country Head, Technology, Digital Innovation and Services, FirstBank Ghana

In a bold move to redefine the banking landscape in Ghana, FirstBank, a leading financial institution, is proud to unveil its latest technological advancements aimed at transforming customer experience.

Driven by a relentless pursuit of innovation, the bank has implemented a suite of cutting-edge solutions that are poised to elevate the way customers interact with their banking services.

“At FirstBank, we are steadfastly committed to leveraging the power of technology to empower our customers and deliver unparalleled financial services,” said Ikenna Njubigbo, Country Head of Technology, Digital Innovation, and Services at FirstBank Ghana. “Our focus is on creating seamless, secure, and personalized banking experiences that enable our customers to achieve their financial goals with ease and confidence.”

Central to FirstBank’s approach is its unwavering commitment to customer-centricity, encapsulated in its “You First” philosophy. This means prioritizing the needs and aspirations of our customers above all else.

By placing customers at the heart of every decision, FirstBank ensures that its products and services are tailored to meet their unique requirements. This approach fosters trust and loyalty, reinforcing our role as a reliable partner in their financial journeys. “You First” signifies our dedication to understanding and responding to the evolving needs of our stakeholders, ensuring that we not only meet but exceed their expectations.

The Bank’s technological transformation journey has been marked by a series of strategic investments and upgrades, each designed to enhance the overall customer experience. From the implementation of the latest Finacle 11.x core banking application to the deployment of intelligent cabling across its branch network, FirstBank has left no stone unturned in its quest to revolutionize the way customers interact with their finances.

The upgrade to Finacle 11.x has been a game-changer for the Bank, providing a robust and scalable foundation for its operations. This state-of-the-art platform has not only enhanced the stability and reliability of FirstBank’s core banking systems but has also paved the way for the integration of advanced digital capabilities that are transforming the customer experience.

Furthermore, the Bank’s investment in intelligent cabling has significantly improved network visibility and support, ensuring seamless connectivity and faster service delivery across its branch network. Additionally, the upgrade of all network and communication devices to the latest versions has further strengthened the bank’s technological infrastructure, enabling it to provide its customers with a more efficient and responsive banking experience.

“The security of our customers’ financial information is of utmost importance to us,” added Njubigbo. “We have implemented a comprehensive suite of measures, including improved perimeter protection with state-of-the-art firewalls, multifactor authentication for enhanced access control, and advanced transaction monitoring to detect and prevent fraudulent activities.”

Looking ahead, FirstBank is committed to continuing its investment in technology and innovation. The bank plans to introduce new digital products and services that will further enhance customer convenience, including mobile banking enhancements and AI-driven financial advisory services. These initiatives are designed to ensure that FirstBank remains at the forefront of the digital banking revolution in Ghana.

As FirstBank continues to push the boundaries of innovation, the bank remains steadfast in its mission to provide its customers with best-in-class financial services. By harnessing the power of technology and adhering to our “You First” philosophy, FirstBank is poised to redefine the customer experience and lead the way in Ghana’s digital banking revolution.

FirstBank Ghana is part of the First Bank Group of Nigeria Limited, which celebrated its 130th anniversary in 2024. The group operates in the U.K., Nigeria, DRC, Ghana, Guinea, Sierra Leone, Gambia, Senegal, and China.