Understanding investment:  How to make your money work for you

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By Ephraim Ofori NUMOSUOR

In today’s fast-paced and ever-changing world, many Ghanaians are seeking practical ways to grow their money. The question on many lips is: “What kind of investment can I do with my money?” This is an important question, and the answer depends on your financial goals, risk appetite, and how much money you’re working with.

This article will demystify investment, explore various options available in Ghana and beyond, and provide guidance on how to make informed financial decisions. Whether you’re a teacher, nurse, artisan, trader, or fresh graduate, this knowledge will help you take charge of your financial future.

What Is investment?

Investment is simply putting your money into something with the expectation of getting more money in return. It means making your money work for you rather than letting it sit idle. Unlike saving, where you set money aside with little or no growth, investment involves some level of risk and a corresponding potential for reward.

Why should you invest?

  1. To build wealth over time
  2. To beat inflation (so your money doesn’t lose value)
  3. To earn passive income
  4. To reach financial goals like buying land, starting a business, or retirement
  5. To achieve financial independence

Types of investment options

Let’s look at the major investment opportunities available to the average Ghanaian:

Treasury bills and government bonds

These are safe investments issued by the Government of Ghana through the Bank of Ghana. Treasury bills are short-term (91 days, 182 days, or 1 year), while government bonds can be long-term (2 years, 3 years, or more).

  • Pros: Safe, guaranteed returns
  • Cons: Lower returns compared to other investments

Fixed deposits

Banks and savings & loans companies offer fixed deposits where your money is locked for a period at a fixed interest rate.

  • Pros: Low risk, predictable returns
  • Cons: Less flexible, interest may be lower than inflation

Mutual funds and unit trusts

These are pooled investments managed by professionals. You can invest in balanced funds, equity funds, or money market funds depending on your risk level.

  • Pros: Diversified, managed by experts
  • Cons: Subject to market performance, may have management fees

Real estate

Buying land, building rental properties, or investing in REITs (Real Estate Investment Trusts) are great ways to build wealth.

  • Pros: Tangible asset, potential for rental income and appreciation
  • Cons: High initial capital, property management issues

Stocks and shares

This involves buying ownership in a company listed on the Ghana Stock Exchange or international stock markets.

  • Pros: High return potential, dividends
  • Cons: Risky, value fluctuates with market conditions

Agribusiness investments

With agriculture being the backbone of Ghana’s economy, some investors are putting money into poultry, fish farming, and cash crop production.

  • Pros: Growing demand for food, government support
  • Cons: Requires technical know-how, vulnerable to climate risks

Business ventures

Starting or investing in a small business such as transportation, retail, food delivery, or online services can be rewarding if done strategically.

  • Pros: High potential returns, job creation
  • Cons: High risk, requires good management

Digital and Alternative Investments

In recent years, people have explored digital investments such as:

  • Peer-to-peer lending
  • Forex trading (requires skill and discipline)
  • Online side businesses (like drop shipping or content creation)

These options require strong knowledge and caution.

How much do you need to start investing?

You don’t need GH¢10,000 to begin. Some mutual funds allow you to start with as little as GHS 50. The most important thing is consistency and discipline. Small amounts invested regularly can grow significantly over time through the power of compounding.

Golden rules of investing

  1. Start early – Time is your best friend in investing
  2. Understand what you are investing in – Don’t invest in what you don’t understand
  3. Diversify – Don’t put all your eggs in one basket
  4. Avoid get-rich-quick schemes – If it sounds too good to be true, it probably is
  5. Monitor your investments – Keep track of performance and adjust when necessary
  6. Seek professional advice – Talk to a licensed financial advisor before making big decisions

Conclusion

Investment is not only for the rich or for “big men.” It is for anyone who wants to take charge of their future. In these times of rising prices and economic uncertainty, learning how to invest wisely could be the difference between financial struggle and financial stability. So the next time someone asks you, “What can I do with my money?” – tell them to learn, plan, and start investing.

>>>the writer is a Financial Economist, Research & Policy Analyst. He can be reached via +233248803710 and or [email protected]