Regulatory compliance critical to MSME competitiveness, AfCFTA integration – experts

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By Juliet ETEFE ([email protected] )

Micro, small and medium enterprises (MSMEs) have been urged to deepen their understanding of regulatory frameworks and ensure strict compliance in order to scale sustainably and remain competitive in both local and international markets.

MSMEs, recognised as the backbone of the country’s economy, provide about 70 percent of employment and form more than 90 percent of the business landscape.

Despite their critical role in national development, many MSMEs continue to struggle with regulatory compliance – an issue experts say must be urgently addressed to ensure their long-term growth and competitiveness.

The call was made during the United Nations Development Programme (UNDP) Nimdie Series Workshop’s last edition held in Accra.

The workshop, themed ‘Navigating the regulatory environment’, brought together regulators, entrepreneurs, business development experts and policymakers and featured a business exhibition, offering participating MSMEs an opportunity to showcase their products and network with potential partners.

Head of Inclusive Growth and Accountable Governance Cluster at UNDP Ghana, Dr. Edward Ampratwum, in his remark stated that navigating regulatory environments – be it compliance with tax obligations, labour laws, registration procedures or trade standards – remains one of the toughest barriers for many small businesses.

He added that staying on top of these regulations is not just about avoiding sanctions but also unlocking new growth opportunities.

Citing a UNDP-facilitated trade mission to Kenya, Dr. Ampratwum noted that many MSMEs are unprepared for the diverse and stringent regulatory demands encountered in foreign markets.

As such, he urged: “MSMEs must rise to the challenge of regional integration. With AfCFTA’s market of about 1.2 billion people, businesses must meet continental compliance standards to stay competitive”.

He also stressed the need for enterprises to be adequately informed and supported to meet requirements of initiatives like the African Continental Free Trade Area (AfCFTA).

Gender dimensions

Highlighting the gender and youth dimensions of regulatory challenges, Dr. Ampratwum cited International Labour Organisation’ findings indicating that women-owned enterprises in Africa are 20 percent less likely to grow due to regulatory constrain and limited access to finance.

Similarly, youth-led businesses often lack regulatory knowledge and market access, compounding their struggle to thrive.

“Through our (UNDP) Integrated MSME Ecosystem Support Programme, we aim to tackle these barriers with digital tools, capacity building and market access support,” he said, acknowledging collaborative efforts with institutions such as the Ghana Enterprise Agency, Ghana Export Promotion Authority, National Youth Authority (NYA) and AfCFTA Coordination Office.

For his part, Charles Kusi Appiah Kubi, Business and Investment Consultant at Corporate Integrity Consult, pointed out that legal protection, improved reputation, access to finance and stakeholder trust are some benefits associated with compliance.

“Compliance is not a burden – it is a strategic asset,” Mr. Kubi stressed. “Beyond avoiding penalties, compliance gives businesses credibility, improves their chances of securing investment, and supports long-term sustainability.”

Chief Executive Officer-National Youth Authority Osman Abdulai Ayariga also urged entrepreneurs not to cling to past successes but continuously innovate.

“You must evolve with the times. Change is the only constant in today’s business environment…this is not just about today. Let us take action, stay informed and align with best practices to thrive both locally and globally,” he said.

Director-Policy Planning, Research, Monitoring & Evaluation, Ghana Enterprises Agency (GEA), Mrs. Philomena Dsane stressed that demystifying regulatory frameworks is essential to creating a thriving and inclusive economy where businesses can grow with confidence and compliance.

She highlighted GEA’s continuous effort to assist MSMEs in registering with the Office of the Registrar of Companies (ORC) and securing certifications from the Food and Drugs Authority (FDA) and Ghana Standards Authority (GSA).

In the first quarter of 2025, about 3,170 businesses were supported to register with the ORC and accessed product certification.

The Nimdie Series, meaning ‘knowledge’ in Akan, is a UNDP-led initiative designed to foster peer-learning and capacity building among Ghanaian entrepreneurs.

With its holistic focus on regulation, innovation and inclusivity, it serves as platform for building resilient, globally competitive MSMEs.