By Dickson Assan, CA, MSc, BSc
Gambling in Ghana has rapidly evolved into a significant sector, fuelled by increasing access to smartphones, internet connectivity, mobile money payment platforms and the love of sports, especially football. As I write, there are over 25 sports betting companies with several others offering online casino games such as aviator.
While it offers entertainment and economic opportunities, it also presents serious social and financial risks if not approached responsibly. Hence, responsible betting is not just a personal choice; it’s a societal responsibility.
This article explores the meaning of responsible betting, the current trends in Ghana, potential pitfalls, and actionable steps for bettors, operators, regulators, and communities.
What is responsible gambling?
Gambling responsibly means taking breaks, not using gambling as a source of income, only gambling with money that you can afford to lose, and setting limits for yourself (both with time and money).
It means gambling in a way that is safe, balanced, and within your means. It means knowing that gambling is for entertainment and pleasure only and not as a source of income generation. It means not allowing gambling to interfere with your personal life and not endangering the lives of others. In all, it should be understood that the betting companies will always win.
Risks of irresponsible gambling
Financial Ruin is one of the most immediate and devastating consequences. Many individuals spend more than they can afford to lose, draining personal savings, taking out loans, or even resorting to theft to sustain their gambling habits. The promise of a big win often leads to repeated betting, especially after a loss — a cycle known as “chasing losses” — which worsens financial instability. In extreme cases, this can result in legal trouble, as seen in recent criminal cases across Ghana.
Mental Health Issues are also commonly associated with gambling addiction. The emotional rollercoaster of wins and losses can trigger severe stress, anxiety, and depression. Feelings of guilt, hopelessness, and helplessness often set in when losses mount and debts accumulate. Unfortunately, some individuals battling gambling addiction experience suicidal thoughts, believing they have no way out. These mental health struggles are often hidden from loved ones, making early intervention challenging.
Broken Relationships frequently follow gambling problems. Compulsive gamblers may lie to or deceive partners, family, or friends about their habits, leading to a breakdown in trust. Financial strain and emotional disconnection can create tension in marriages and households, sometimes resulting in separation or divorce. Children in such homes may also suffer from neglect or emotional trauma.
Academic and Work Neglect is another consequence, particularly for students and young professionals. The obsession with checking betting odds, placing wagers, and watching games can take a toll on productivity. Students may skip classes or fail exams, while employees may underperform or face disciplinary actions at work. In some cases, individuals lose their jobs or drop out of school entirely due to gambling-related distractions or financial pressures.
Lastly, Addiction itself is a serious risk. Gambling disorder is a recognized mental health condition characterized by an inability to control betting behavior despite harmful consequences. Like substance addiction, it alters brain chemistry and can be extremely difficult to overcome without professional support. Left unchecked, gambling addiction can spiral into a long-term crisis requiring intensive rehabilitation.
The way forward
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For Players:
Bet for Fun, Not Income
The first step toward responsible betting is a mindset shift. Betting should be seen as a form of entertainment — not a source of livelihood. Unlike work or investments, gambling carries no guarantees. Relying on it for daily income is a fast track to financial instability.
Set Limit
Set a clear limit for how much you’re willing to spend per day, week, or month — and stick to it. Once your budget is exhausted, walk away. This helps prevent emotional decision-making and financial regret. Avoid Borrowing to Bet
One of the red flags of problem gambling is using borrowed money or loans to place bets. Never bet with money you can’t afford to lose. This can lead to a cycle of debt and desperation.
Be Honest
If you notice that betting is affecting your mental health, finances, relationships, or responsibilities, talk to someone you trust. Hiding gambling problems only deepens the damage.
Self-Exclude if Necessary
Most betting platforms offer self-exclusion tools. These allow you to voluntarily block access to your account for a set period or permanently. Don’t hesitate to use this option if you feel overwhelmed.
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For Betting Companies
Implement User Protection Tools
Operators should empower users with tools like spending caps, daily time limits, deposit restrictions, and account history reports. These features give bettors more control and help curb harmful behavior.
Verify Age Strictly
Underage gambling is a serious issue. Betting companies must improve their identity verification systems to prevent minors from accessing their platforms. Rigorous enforcement is non-negotiable.
Train Staff
Customer service personnel should be trained to recognize signs of problem gambling. Staff should be equipped to offer guidance, direct users to support resources, and act quickly on red flags.
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Government & Regulators
