Smirnoff officially launched its newest platform, Smirnoff in the Mix, with a high-energy, invite-only house party that delivered a night of unforgettable flavour, sound and mystery.
Held at a secret location in Accra, the first edition Vol. 1 set the tone for a new kind of party experience built around sound, connection and the creative power of DJs.
At the centre of the experience was the surprise headline act: DJ Lord OTB, two-time Best DJ of the Year, who lit up the venue with a masterful set. Known for pushing boundaries with genre-fluid sets and flawless transitions, DJ Lord OTB commanded the room with a performance that was equal parts raw, rhythmic and electric.
His set transformed the intimate house-party-style venue into a bold celebration of sound and self-expression.
Smirnoff in the Mix is a platform that champions the DJs who move culture forward not just with music, but also uplift every party experience.
This initiative is a natural evolution of Smirnoff’s longstanding support for the DJ community in Ghana, budling on years of collaboration through partnerships such as the Guinness Ghana DJ Awards. Smirnoff in the Mix gives DJs a platform to shine, connect with their fans in meaningful ways and reimagine what a party can feel like.
This debut marks the beginning of a bold new chapter for Ghana’s party culture to spotlight the sound curators, the party shapers and the community builders behind every unforgettable night.
The next Smirnoff in the Mix experience is coming soon, a new DJ, a new sound and a new coded location. Stay close, stay ready. The mix is only getting louder!
