In an inspiring show of collaboration between academia and industry, Trolley Market hosted a delegation of students from the University of Ghana at its production facility in North Legon.
The visit was part of the UG Nkabom entrepreneurship initiative and sought to give nearly 200 future entrepreneurs with a hands-on learning experience about agro-processing, food production, and entrepreneurship in Ghana’s growing agribusiness sector.
The initiative, spearheaded by the Nutrition and Sustainable Agri-food Systems Collaborative, also known as UG Nkabom, is designed to bridge the gap between theory and practice by connecting students to real-world business environments and successful Ghanaian enterprises.
The visit to Trolley Market, home to the renowned ASEDA brand of cereals and grains, was a major highlight of the program. The initiative forms part of Nkabom’s broader mission to cultivate entrepreneurial thinking and build practical exposure among university students.
Though the week-long Nkaboam bootcamp is primarily designed for students, Professor Joseph Osafo Anamzoya, Associate Professor and Head of the Department of Sociology at the University of Ghana, chose to accompany the group on this important visit.
His presence underscored the project’s seriousness and relevance. “This is more than a visit, it’s an awakening,” he said. “Seeing businesses like Trolley Market in action gives our students the belief and blueprint that successful enterprises can be built right here in Ghana.”
During the visit, students engaged with multiple departments, from raw material intake and processing lines, to packaging, quality assurance, and logistics, gaining a holistic view of how Trolley Market transforms local agricultural produce into high-quality, market-ready products.
Daniel Kwame Asare, Managing Director of Trolley Market, warmly welcomed the students and shared the inspirational journey of the company.
He highlighted how Trolley Market began from humble beginnings in traditional grain marketing and evolved into a modern, tech-integrated agro-processing hub. “Our story is proof that innovation, discipline, and a strong connection to the market can change lives,” he noted. “We are excited to share this journey with the next generation of Ghanaian entrepreneurs.”
The students also benefited from an interactive Q&A session with key managers, discussing challenges, career pathways, and the importance of youth involvement in Ghana’s agricultural value chain.
Some explored potential internship and mentorship opportunities, while others expressed interest in food science, packaging, and agribusiness development.
The visit ended with networking, light refreshments, and a group photo to commemorate the enriching experience.
Trolley Market remains committed to empowering young Ghanaians, championing entrepreneurship, and strengthening the link between industry and academia.
Through partnerships like the Nkabom entrepreneurship initiative, the company continues to invest not only in products, but in people, the future leaders of Ghana’s food and agriculture sector.
