By Samuel OWUSU-ADUOMI
In a landmark achievement that reflects the growing international appreciation for authentic African travel experiences, Going2Ghana, an innovative tourism company based in Accra, Ghana, has been awarded Best Ghanaian Tourism Company 2025 and the coveted LUXlife Cultural Tourism Excellence Award 2025 by the UK-based LUXlife Magazine.
This global recognition underscores the company’s steadfast commitment to redefining African tourism through powerful cultural storytelling, immersive experiences and sustainable impact.
Founded with the vision of showcasing Ghana’s profound heritage and natural beauty, Going2Ghana has rapidly evolved into a symbol of authenticity and excellence in the global travel industry.
From its unique guided tours and carefully curated events to its community-centred philosophy, the company has consistently demonstrated that tourism can be both transformative and respectful of local traditions.
“We’re deeply honoured to receive this recognition from LUXlife Magazine. It’s a reflection of our mission to celebrate Africa not as it’s been portrayed, but as it truly is — vibrant, diverse, welcoming and proud,” said Dave Bishop, Founder and President of Going2Ghana. “Our impact is measured not just in five-star experiences but in the connections we build between cultures and the sustainable growth we bring to communities.”
Reframing African narratives
For decades, mainstream narratives have painted Africa with a narrow and often inaccurate brush — a continent misrepresented, misunderstood and overlooked. Going2Ghana is courageously confronting that legacy head-on by telling a different story — one that is rich in colour, complexity, dignity and humanity.
At the centre of this story is Ghana, a nation brimming with cultural pride, historical significance and breathtaking natural beauty.
From the hauntingly powerful Cape Coast Castle and the legacy of Ghanaian independence at the Kwame Nkrumah Memorial Park, to the serene Volta Lake and the wildlife-rich Mole National Park, Going2Ghana offers travellers not only a tour of the land but a transformative encounter with its soul.
At the heart of the company’s mission is cultural immersion — not tourism for tourism’s sake, but experiences that deeply connect visitors to the heartbeat of Ghana.
Whether it’s partaking in a traditional African naming ceremony, enjoying the energy of Accra’s bustling streets or dining with locals during a signature Ghanaian brunch, every moment curated by Going2Ghana is a conscious step toward mutual understanding, empathy and healing.
Bridging continents, healing roots
More than just a travel company, Going2Ghana is a movement — one that is consciously bridging the gap between Ghana, the wider West African sub-region and the global community, particularly the millions of individuals in the African diaspora whose roots trace back to this land.
For many descendants of the Trans-Atlantic Slave Trade, the chance to return to Ghana is not merely a vacation — it’s a spiritual pilgrimage, a reconnection with heritage, a reclamation of identity and, often, a deeply emotional homecoming.
Through thoughtfully curated trips, historical education and authentic cultural interactions, Going2Ghana helps descendants of West Africa reconnect with their ancestry in meaningful ways. It is a reconnection not only with land, but with language, stories, community and belonging — elements of identity that colonialism and displacement once sought to erase.
This powerful mission of reconnection has garnered support at the highest levels of government, with the Diaspora Affairs Office of the President of Ghana commending the company for its work in transforming how Ghana — and Africa — is perceived and experienced by the world.
Two flagship experiences in 2025
Building on its impressive track record, Going2Ghana is poised to deliver two extraordinary cultural journeys in 2025, both steeped in purpose and passion.
The first, ‘Mother’s Day in the Motherland’, will run from May 8 to May 15 and celebrates the dual spirit of motherhood and heritage. Guests will stay at the luxurious Pelican Hotel — featuring 134 opulent apartments — and partake in a curated itinerary that includes guided excursions to historical landmarks, rejuvenating spa sessions and a vibrant Mother’s Day brunch, all set to the rhythm of Ghanaian hospitality.
Later in the year, ‘Detty December’, a cultural crossover during the festive season, will run from December 27 to January 3. Guests will ring in 2026 in true Ghanaian style — dancing under the stars, eating local delicacies and joining New Year celebrations that pulse with African rhythm and joy. As with every Going2Ghana experience, it is about more than celebration; it is a portal to authenticity, discovery and lasting connection.
Both experiences are rooted in Going2Ghana’s founding principle: luxury with purpose, and travel with intention.
A growing global influence
The ripple effect of Going2Ghana’s impact is now being felt across continents. Beyond its growing client base of global travellers, the company’s work has earned endorsements from major cultural institutions and the Government of Ghana.
Its full accreditation by the Ghana Tourism Authority and its official praise from the Diaspora Affairs Office reflect its rising status as not just a travel brand, but a cultural ambassador.
Through its mailing list and digital platforms, Going2Ghana keeps its global community informed with updates, travel insights and exclusive content, helping them stay connected to Ghana’s ongoing story. The company doesn’t just offer a product — it fosters a living, breathing relationship with a homeland that many are discovering for the very first time.
Cultural ambassadors of the new age
As modern travellers shift their focus from superficial sightseeing to deep, ethical and meaningful experiences, Going2Ghana is proudly leading the charge. It is more than a company — it is a vessel for storytelling, a connector of hearts and a custodian of heritage.
With its latest recognition by LUXlife Magazine as Best Ghanaian Tourism Company 2025 and recipient of the Cultural Tourism Excellence Award 2025, Going2Ghana is set to embark on a journey with us to uncover rich heritage, indulge in mouthwatering local dishes and enjoy the welcoming spirit of our people. For more information on upcoming tours or to learn more about the Going2Ghana movement, visit www.going2ghana.com.
