By Samuel AGYEMAN-PREMPEH
In today’s competitive corporate world, employers seek individuals who not only possess the necessary technical skills for a role but also align with the company’s culture and values.
Beyond qualifications and experience, self-presentation plays a crucial role in determining whether a candidate secures a job or a leadership position within an organisation.
For corporate leaders, understanding the significance of self-presentation and incorporating it into their professional lives is essential for success.
The role of self-presentation in career advancement
Self-presentation is the ability to communicate one’s personality, values and professionalism effectively. In the corporate world, leaders must embody confidence, poise and professionalism to earn trust and influence decisions.
While a well-structured curriculum vitae (CV) and a compelling cover letter may secure an interview, how a leader presents themselves during interactions determines their success in negotiations, collaborations and career advancements.
First impressions matter
The adage ‘first impressions last’ remains relevant in the corporate world. How a leader presents themselves in the first few seconds of an interaction can influence business decisions.
For instance, Ghana’s business mogul Dr. Daniel McKorley, CEO of McDan Group, has often emphasised the importance of appearance and body language in business negotiations. His attention to self-presentation has played a role in the expansion of his logistics empire across Africa.
Key aspects of self-presentation in corporate leadership
Professional attire – The way a leader dresses reflects their professionalism and attention to detail. Dressing appropriately for different corporate occasions enhances credibility and fosters confidence. In Ghana, corporate executives attending board meetings are expected to dress formally—men in suits and women in professional attire such as blazers and corporate dresses.
Entrepreneurs, like Kwabena Adjei, founder of Kasapreko Company Limited, have set high standards in self-presentation. Despite leading a manufacturing company, his appearance in business meetings exudes professionalism, making him a respected figure in Ghana’s business sector.
Body language and composure – Effective corporate leaders understand that non-verbal communication speaks volumes. A firm handshake, upright posture and maintaining eye contact during conversations demonstrate confidence and attentiveness. Leaders who exhibit positive body language establish authority and build trust.
President of the Association of Ghana Industries (AGI), Dr. Humphrey Ayim-Darke, is known for his composed demeanour when addressing business stakeholders. His confident posture and engaging body language reinforce his influence in the corporate space.
Communication skills – How a leader articulates their thoughts can set them apart. Clear, concise and respectful communication fosters positive relationships and inspires teams. Kojo Oppong Nkrumah, Ghana’s former Minister of Information, is recognised for his eloquence and clarity in public speaking. His ability to present complex issues in a simple, engaging manner has enhanced his credibility in both government and corporate settings.
Adaptability to corporate culture – Every company has a unique culture, and leaders who blend seamlessly into the environment are more likely to succeed. Understanding workplace norms, values and expected behaviour enhances leadership effectiveness.
For example, Ghanaian banks maintain a formal work culture that requires structured self-presentation. At Standard Chartered Bank Ghana, executives uphold professional dress codes and work ethics that align with the bank’s global standards.
By mastering self-presentation, corporate leaders can build strong personal brands and elevate their careers to greater heights.
>>>the writer is a Publishing Consultant, Professional Ghostwriter, Licensed Counsellor and IAPPD Certified Professional Trainer. [email protected]
