… 2025 National Sales Leaders Conference (NSLC) slated for August 19-21
By Juliet ETEFE ([email protected])
Chief Executive Officer of McDan Group of Companies, Dr. Daniel McKorley, has emphasised that sales excellence in today’s business environment demands a strong blend of technology, innovation, and resilience.
Speaking at the launch of 2025 National Sales Leaders Conference (NSLC) in Accra, Dr. McKorley noted that “Sales today is no longer just about transactions; it is about understanding customer needs, using data, artificial intelligence, and digital platforms to create lasting value”.
He added the need to invest in sales innovation, not just to increase profits but also as a strategy to create more job opportunities for our youth.
Dr. McKorley also added that sales and marketing play a critical role in driving economic growth, making it essential for industry players to be actively involved in policy discussions that shape the business environment.
As such, he called for greater stakeholder consultation in policy-making, arguing that a business-friendly environment requires the private sector’s input. He urged policymakers to work collaboratively with industry players to remove barriers and design frameworks that allow businesses to scale globally.
“The business world is evolving, and Ghanaian businesses must not just adapt but take the lead. It is time to think bigger, innovate faster, and position ourselves as global leaders in sales and entrepreneurship,” he added.
He described entrepreneurship and sales innovation as twin engines driving economic transformation, job creation, and financial empowerment.
Market-focused strategies
For his part, President and Chairman of the Council at the National Institute of Marketing, Nigeria, Idorenyen Enang stressed the importance of market-focused strategies that align with local ecosystems, customer behaviors, and broader economic forces.
“Marketing and sales are inseparable, and to truly drive growth, we must employ a market-focused approach that creates and sustains demand,” he stated, urging businesses in Ghana to adopt a marketing-driven approach, emphasising that without it, sales growth would remain limited.
He also highlighted the role of digital-first strategies and data-driven insights in empowering sales teams to forge strong relationships and achieve measurable results.
“Marketing is the engine that powers your sales team’s ability to perform, scale, and build a sustainable pipeline,” he said.
Mr. Enang described NSLC 2025 as a pivotal moment to reshape how businesses approach sales and marketing in the region encouraged participants to think beyond conventional sales tactics and embrace strategies that leverage innovation and collaboration to drive growth across West Africa.
“We are responsible for pushing beyond conventional thinking and applying smarter, more effective marketing tactics that drive sales and growth. The future of sales across West Africa depends on us, and it starts with strategic, marketing-driven thinking and holding conferences such as the NSLC.
“Together, we can change the narrative of sales leadership across Ghana, Nigeria, and beyond by sharing, absorbing, and applying our shared experiences in real, actionable ways,” he said.
2025 National Sales Leaders Conference
In his address, Michael Abbiw, the Convenor of the NSLC scheduled this year for August 19-21 at the Accra International Conference Centre (AICC), emphasised the critical role of sales in business success.
Reiterating the importance of the conference, he pointed out that sales are the lifeblood of any organisation, stressing the importance of continued dialogue and innovation in the sales sector.
He urged business leaders, especially CEOs, to prioritise the sales agenda within their organisations, emphasising that the responsibility for sales excellence lies at the top.
He also underscored the need for ethical sales practices and building trust with customers.
Mr. Abbiw recounted last year’s event, which successfully gathered nearly 1,500 participants from diverse industries, revealing that the 2025 edition expects to attract over 2,500 attendees and 52 speakers.
CEO of Special Group of Companies, Dr. Ernest Kojo Sarpong, described NSLC 2025 as more than a conference but a launchpad for the next generation of business leaders, innovators, and sales professionals who will shape Ghana’s economic future.
He noted that the conference is designed to help professionals leverage these connections, integrate emerging technologies, and adopt relational sales approaches that go beyond traditional transactional models.
He encouraged participants to maximise the opportunities the event presents, build meaningful connections, and position their businesses for long-term success.
He then called on business leaders to embed sales at every level of their organisations, viewing it not just as a department but as the pulse that drives company growth.
