The second edition of ‘Insider Scoop with Mariam’ brought together a diverse range of professionals and creatives, reinforcing its reputation as a premier networking platform for brand growth and industry insights.
Featuring celebrated dancer and choreographer Dancegodlloyd, customer success training specialist Daniella Zarbo, and premium beverage brand Nicks Cocktail, the event which was co- moderated by Edwin Amoako, CEO of EA Consult,showcased strategies for leveraging brand influence across various industries.
Held in Accra at GHUD Park on Saturday March 1,2025, the highly anticipated gathering attracted entrepreneurs, marketers, and industry leaders eager to gain firsthand knowledge from experienced practitioners. Mariam Kaleem Agyeman-Buahin, a distinguished marketing strategist, once again curated a dynamic conversation that bridged the worlds of entertainment, business, and consumer engagement.
Dancegodlloyd, known for his viral dance moves and role in popularizing Afro-dance globally, shared insights into personal brand development and the power of digital storytelling. He emphasized the role of consistency, collaboration, and authenticity in building a sustainable career in the creative industry.
Daniella Zarbo, an expert in customer success training, provided valuable perspectives on how businesses can enhance customer experiences to drive brand loyalty. She highlighted the need for businesses to prioritize customer engagement and trust-building to ensure long-term success.
Adding a taste of innovation to the event, Nicks Cocktail, a fast-rising brand in the beverage industry, demonstrated how experiential marketing and product uniqueness contribute to brand differentiation. Attendees were treated to signature cocktails while learning about the company’s journey from a small startup to an emerging leader.
Speaking at the event, Mariam noted, “Branding today goes beyond traditional marketing. It’s about storytelling, connection, and continuously evolving with consumer expectations. This edition of Insider Scoop was designed to equip creatives with the knowledge to transform their brands and careers.”
She added that, “this is about sparking conversations that lead to actionable ideas. We want to inspire individuals and brands to think beyond conventional boundaries.”
The ‘Insider Scoop with Mariam’ series, a collaboration between Papillon Creative Academy and GHUD Park, continues to empower professionals and students by providing real-world applications of branding and marketing principles in today’s competitive marketplace.
