By Samuel SAM
The Savannah Regional Marketing Officer of the Ghana Tourism Authority (GTA), Kennis Ateere, has emphasised the need for a long-term plan to promote the tourism sector to boost domestic tourism and create jobs.
“As the nation celebrates its 68th Independence Day and Wildlife Day, a well-structured long-term plan, investment in the sector and intensive awareness campaigns will help showcase Ghana’s rich cultural heritage to the world,” he stated.
He noted that while the government, GTA and the Ministry of Tourism, Arts and Culture are committed to developing the sector, private sector involvement and investment are essential for job creation and revenue generation. He believes that by Ghana’s 70th anniversary, these efforts could significantly reduce unemployment and increase national income.
In an interview with B&FT, Mr. Ateere revealed that GTA in the region has been engaging community members and tourism operators to educate them on the importance of domestic tourism and cultural preservation.
However, he stressed that investment is needed to drive these initiatives forward.
He also suggested integrating Ghana’s rich cultural heritage into the educational curriculum to instil patriotism and historical awareness among the younger generation.
“In the past, local dialects were part of the school curriculum, and students proudly wore Kente and other traditional fabrics. Reintroducing this practice—perhaps by having students wear traditional attire every Friday—could help preserve and promote our culture,” he explained.
He further called for greater media collaboration at the regional level to promote Ghana’s cultural heritage, particularly during national celebrations such as Emancipation Month.
“This would help tourists and investors learn about developments at the community level, identify tourism potential and understand the investments needed to grow the sector,” he added.
Additionally, Mr. Ateere urged hospitality facilities to provide in-service training for their staff to improve customer service.
A lecturer at the Department of Tourism at Tamale Technical University, Cynthia Azochiman Awuni, also called on the government to dedicate the month of March to educating students about Ghana’s history.
She appealed for support from the government and philanthropists to establish practical learning centres for tourism studies at the tertiary level.
“I think the government should allocate funds for tourism students so they can visit historical sites as part of their practical learning experience,” she suggested.
