A local business owner marvels at the rise of a global brand like Coca-Cola and thinks, “They’ve made it. They don’t need marketing anymore or even bother with social media.” But here’s the twist, Coca-Cola spends quite a fortune annually to refine their communication strategy to remain top-of-mind.
Why? Because no matter how iconic a brand is, visibility and engagement are the lifeblood of success. And this is exactly what advertising and marketing agencies do for brands! They burst the myth that successful brands can thrive without continuous advertising and marketing efforts.
Over the years, the industry has undergone a remarkable transformation, shifting from traditional methods like print and radio to a digital-first approach. The rise of social media, search engines, and data-driven strategies has redefined how brands engage with customers, making campaigns more targeted, measurable, and interactive. Behind this shift in perspectives are the innovative agencies providing the strategic and creative lube to help brands thrive in an increasingly competitive market.
Here’s a look at some of Ghana’s top-performing advertising and marketing agencies, evaluated based on their services, client portfolio, and awards.
#Interactive Digital (ID)
Interactive Digital is a full-service agency with a team of skilled creatives, engineers, and strategists who cut through the clutter to grow brands using innovative marketing strategies based on deep consumer insights, advanced technology, and industry expertise. With a track record of success, Interactive Digital works with award-winning brands like MTN, Stanbic, NHIS, and Diageo. This rich client portfolio, coupled with awards and accolades at various CIMG and AAG Gong Gong Awards, earned them the title and reputation as Ghana’s leading full-service digital agency.
Interactive Digital specializes in:
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Research and Brand Strategy
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Digital Product Development
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Social Media and Digital Marketing
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Digital Transformation
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Content Production
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User Experience Design
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Innovation Consulting
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Data and Analytic