The globalisation of the MICE industry has led to an increase in business meetings and events being planned offsite and in destinations all around the world which creates a major drive in economic growth and development for many countries.
MICE is essentially an acronym for meetings, incentives, conferences and exhibitions or events.
Meetings like board sittings and such are the type of gathering usually planned in advance and away from the office; and those destinations, intentionally setting themselves apart to provide high value service delivery to woe groups to meet in their facilities, will always win the marketing battle.
The term ‘incentive’ describes the compensation that workers, sales partners or staff receive for their productivity and sales output or any other type of outcome in the form of a trip, hotel stay, excursion or tour package. Conferences provide a platform for finding out what is happening in a specific field. Displaying or exhibiting brand goods in an exposition is an important way to showcase corporate growth and innovation.
Lately, there’s a leaning toward more intimate interactive experiences that help to build networks and cause meeting new people to share knowledge, and all this can be accomplished through events.
So, while MICE is an integral component of corporate communications, it provides destinations or venues like hotels and even countries – when the MICE event command Rotary International kind of crowd – with great opportunity for economic growth and development.
In Ghana, two of West Africa’s finest accommodation destinations, the luxury riverside resort located on the Volta River, The Royal Senchi, and Zaina Lodge, the exclusive safari lodge located in the Mole National Park in Larabanga in the Savannah Region, have teamed up to offer customers unrivalled MICE products. From river cruises during breaks from a meeting to going on safari to sight elephants, this is a win for positioning Ghana as a unique destination.
- 3-day social media marketing workshop
The International Labour Organization (ILO) has been a dependable partner with Africa Tourism Research Network (ATRN) in training and building capabilities of stakeholders in the tourism and hospitality industry over the years.
Recently, they concluded a three-day intensive workshop on Social Media Marketing in Sokode, a district in Ho in the Volta Region.
Partnering with the Traditional Caterers Association of Ghana, ATAS and Tour Guide Association of Ghana (TORGAG), ATRN has mobilised and trained over 375 stakeholders – mostly women in the informal sector – in social media and Digital Marketing to enhance their online presence.
With continuous support from ILO, the training continues on 12th November with the next workshop at Magion Hotel, Okurase in Koforidua, Eastern Region.
This is all in a bid to build the capacity of the participants to be able to take advantage of the enormous opportunities social media offers in their businesses and also to create decent jobs and livelihoods by employing social media marketing skills.
Remarkable 5G launch experience By E-volution International
Officially launched on November 1 by H.E. the President of the Republic, Nana Akufu-Addo and the Minister for Communications and Digitalisation, Mrs. Ursula Ekuful, Ghana’s 5G launch is indeed a groundbreaking achievement.
A milestone that marks a significant step toward Ghana’s digital transformation, with 5G technology expected to propel the country’s aspiration to become a digital economy hub. Kudos to the team at E-volution International, whose splendid production made the launch event an extraordinary launch experience.
